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New Site Targets English-Speaking Hispanics

Adweek | by TVNewsCheck

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. The initiative builds on the youngster-targeted, English-language television channel, Fusion, which Univision debuted last fall in conjunction with Disney. The developments underscore a widely held belief among marketers that Hispanic teens and young adults speak Spanish with their families while addressing their friends in English.