Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself — with support from corporate — and that marketing needs to start “from a place of brand, not from a place of product.”
A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.
NBCUniversal Owned Television Stations’ Therese Gamba, SVP of marketing and acquired programming, and Jeff Morris, SVP of operations and technology, discuss trends in local news set design, how they approach working with O&Os, new technologies that are improving on-air presentations and making storytelling better and where the stations stand with the latest tech. This is Part Three of a four-part Special Report on news sets. Parts One and Two appeared Tuesday and covered big video displays and monitor arrays (Part One) and the growing use of video display controllers (Part Two). Part Four on Thursday takes a close-up at the innovative approaches in use at WTXF Philadelphia and KDKA Pittsburgh.You can read the other parts here.
This is the first in a series of articles about the people whose jobs are to get people to watch TV, specifically local news. As SVP of marketing and acquired programming for the NBCUniversal Owned Television Stations, Therese Gamba oversees the marketing efforts of 30 properties that include the NBC and Telemundo stations as well as the TeleXitos and Cozi diginets.
Veteran TV marketing exec Therese Gamba will help the stations created unique brand strategies and coordinate NBCUniversal promotional campaigns and marketing.