NBCUniversal Owned Television Stations’ Therese Gamba, SVP of marketing and acquired programming, and Jeff Morris, SVP of operations and technology, discuss trends in local news set design, how they approach working with O&Os, new technologies that are improving on-air presentations and making storytelling better and where the stations stand with the latest tech. This is Part Three of a four-part Special Report on news sets. Parts One and Two appeared Tuesday and covered big video displays and monitor arrays (Part One) and the growing use of video display controllers (Part Two). Part Four on Thursday takes a close-up at the innovative approaches in use at WTXF Philadelphia and KDKA Pittsburgh.You can read the other parts here.
This is the first in a series of articles about the people whose jobs are to get people to watch TV, specifically local news. As SVP of marketing and acquired programming for the NBCUniversal Owned Television Stations, Therese Gamba oversees the marketing efforts of 30 properties that include the NBC and Telemundo stations as well as the TeleXitos and Cozi diginets.
Veteran TV marketing exec Therese Gamba will help the stations created unique brand strategies and coordinate NBCUniversal promotional campaigns and marketing.