LEGAL MEMO BY MICHAEL D. BERG

What If The Political Ads Just Keep Coming?

Although there will not be many ads attacking candidates next year, third parties inspired by their recent election experience can, and perhaps many will, continue to do “issue advertising” outside election seasons. Legally, stations have far more flexibility in handling third-party ads than candidate ads, but also far more potential exposure to liability for the ads’ content. Here’s what stations need to know.