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IBC 2015

TV Is Adapting To Survive OTT, Smartphones

TVNewsCheck | by Phil Kurz

The opening session at IBC features broadcasters from around the world talking about how they’re finding ways to cut through the noise of other media — both traditional and digital — with their news, entertainment and even brand to establish themselves as a go-to destination for the content people want to consume. The panelists (l-r): David Butorac, Phillip Luff, Fran Unsworth, Thomas Riedl and moderator Ray Snoddy.