Second ‘Thursday Night Football’ Outing Averages 11.03M Viewers On Prime Video

The second week of Prime Video’s exclusive Thursday Night Football streams drew an average of 11.03 million viewers for a fairly low-wattage game between the Pittsburgh Steelers and Cleveland Browns. Nielsen and Amazon said the game marked a 39% improvement over last year’s Week 3 game, which was on on NFL Network. The 2021 game pulled in 7.96 million viewers across the cable channel, local-market stations and out-of-home sites. Nielsen’s tally for this year’s Thursday games rolls together the local stations, out-of-home and Amazon’s Twitch livestream platform.

Prime Video Averages 15.3M Viewers For NFL Season Opener

Kansas City’s 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms according to Nielsen and Amazon’s first party measurement. Prime Video Vice President Jay Marine said in a note to staff earlier this week that “our measurement shows that the audience numbers exceeded all of our expectations for viewership.”

After Snaring ‘Thursday Night Football,’ Amazon Needs to Get Fans to Watch

The streamer, which once shared “Thursday Night Football” games with Fox, now has exclusive rights to that action and must convince some pigskin Luddites to plug into broadband. Streaming Thursday Night Football, after all, will require a different kind of remote — and familiarity with a home screen, not a cable box. “It is going to be a behavioral shift for people,” acknowledges Jay Marine, VP of Prime Video and its global head of sports. “Our job is to make sure they are able to find Thursday Night Football at its new home and make it as easy as possible to get into the Prime Video app and start streaming.”

TV Sports World Changing Forever As Amazon’s NFL Revolution Begins

NFL On Prime Video Latest Foray By Leagues Into Streaming

With streaming services eager to acquire live content, professional sports leagues in the U.S. are taking the next steps. The NFL will be the latest with Amazon Prime Video’s debut of “Thursday Night Football” when the Los Angeles Chargers take on the Kansas City Chiefs.

Amazon Primed For ‘Thursday Night Football’ Tour

The fully remote production launches tonight with a new mobile fleet of 16 that’s producing the games in 1080p with High Dynamic Range with around 250 people onsite for each TNF game. (Courtesy of Prime Video)

Almost Half Of Amazon Prime Video’s ‘Thursday Night Football’ Viewers Watched On Local Broadcast

Amazon paid big bucks for the exclusive national broadcast rights to stream NFL Thursday Night Football starting this season, but 48% of the viewership for Prime Video’s first preseason game came via local broadcast, according to TVB. Stations in San Francisco and Houston delivered 494,135 impressions.


Amazon Prime Signs Deal With DirecTV To Show ‘Thursday Night Football’ In Bars, Restaurants

Amazon’s Prime Video reached a deal with DirecTV to air its Thursday Night Football games in more than 300,000 businesses such as bars and restaurants. The announcement comes as the National Football League’s preseason is underway. DirecTV will air its first game with Amazon Prime Video — a matchup between the San Francisco 49ers and Houston Texans — on Thursday.

Amazon’s ‘Thursday Night Football’ Begins New Era Of Streaming For The NFL

To the joy and frustration of football fans across the United States, the era of National Football League games appearing exclusively on a streaming service is upon us. Amazon Prime Video is the home for Thursday Night Football this upcoming season, marking the first time in league history a streaming service will be the solo carrier for a package of national games. The era begins Aug. 25 with a preseason game between the San Francisco 49ers and the Houston Texans. The first regular season game for Amazon will be Sept. 15.

Amazon Strikes Deal With Nielsen To Measure NFL ‘Thursday Night Football’ Ratings

The e-commerce giant wants to give advertisers familiar ratings but hints that it will also leverage purchase data.

Amazon Hires Taylor Rooks As ‘Thursday Night Football’ Features Reporter

DirecTV Close To Deal With Amazon For ‘Thursday Night Football’ OOH Rights

DirecTV is reportedly close to securing the rights from Amazon to show NFL Thursday Night Football in restaurants and bars. The news is a relief to establishment owners who claim streaming just doesn’t work in multi-TV environments because of latency issues.

Hartung, Whitworth, Talib Join ‘Thursday Night Football’

Prime Video’s regular-season debut as the exclusive home of the primetime package comes on Sept. 15 when Kansas City hosts the Los Angeles Chargers. Kaylee Hartung has been hired by Amazon as the sideline reporter while Andrew Whitworth and Aqib Talib have signed on as contributors for pregame, halftime and postgame coverage.

Kaylee Hartung Leaving ABC To Become Amazon’s ‘Thursday Night Football’ Sideline Reporter

Charissa Thompson Joins Prime Video’s ‘Thursday Night Football’ Anchor Team

Aqib Talib, Andrew Whitworth Expected To Join Amazon’s NFL Coverage

NFL Cornerback Richard Sherman Joins ‘Thursday Night Football’ As Analyst

NFL cornerback Richard Sherman will serve as an analyst on Thursday Night Football, Prime Video announced Tuesday. Sherman joins an on-air talent roster that includes legendary play-by-play announcer Al Michaels, five-time Emmy-winning analyst Kirk Herbstreit and Pro Football Hall of Famer Tony Gonzalez. Alongside Gonzalez, Sherman will contribute to coverage of each TNF game, as well as pregame, halftime and postgame segments.

Prime Video’s ‘Thursday Night Football’ Sets First Game, Adds Tony Gonzalez

Prime Video‘s exclusive hosting of Thursday Night Football will kick off Sept. 15 with Justin Herbert and the Los Angeles Chargers visiting their AFC West rivals, Patrick Mahomes and the Kansas City Chiefs.

Al Michaels Joins Amazon’s ‘Thursday Night Football’

Longtime NFL play-by-play announcer Al Michaels will join tech giant Amazon to lead the company’s Thursday Night Football broadcast booth. Michaels will be paired with ESPN analyst Kirk Herbstreit in the TNF booth. Amazon announced the new booth today.

Amazon Kicks Off Effort To Tackle ‘Thursday Night Football’ Sponsors

‘Thursday Night Football’ On Christmas Draws Second-Largest Audience Ever

The shared Fox/NFL Network broadcast amassed 28.6 million total viewers on Saturday, Sports Media Watch reports, up 42% from the year prior’s Vikings-Saints holiday game. Thursday Night Football in 2022 is moving exclusively to Prime Video.

Amazon To Test Interactive Fan Polls For Thursday Night Football Streams

The tech behemoth, which currently enjoys rights to stream Thursday Night Football and will next year gain exclusive access to the NFL property, will test interest in interactive fan polling during this evening’s game between the New England Patriots and Atlanta Falcons.

Fox To Offer ‘Thursday Night Football’ In 4K

Amazon’s ‘Thursday Night Football’ Exclusivity Deal To Begin 1 Year Early

Thursday Night Football is coming to Amazon Prime exclusively a year earlier than planned. This coming season will be the last under the league’s “tri-cast” model, which saw games carried across Fox, NFL Network and Amazon. Starting with the 2022 season, TNF will be exclusive to Amazon (with TV stations in the participating teams’ home markets airing those games as well). Amazon is paying more than $1 billion for the rights.

Fox CFO Hints It Could Drop Thurs. Football

Fox Corp. is the only NFL media partner to carry two different football franchises. Depending on the future costs of those games, Fox may be content to carry just one. The company’s CFO, Steve Tomsic, said Tuesday that if forced to make a decision about whether to carry just Sunday-afternoon football games or Thursday Night Football, Fox would opt for the Sunday package.

Amazon Expands NFL ‘Thursday Night Football’ Content On Prime Video, Twitch

NFL, Amazon Extend Thursday Night Football

The NFL and Amazon have inked a multi-year extension to their Thursday Night Football deal, which sees the digital giant stream 11 games throughout the season. First signed back in 2017 and extended in 2018, the agreement sees Amazon show the games on digital via Prime Video and Twitch, with Fox retaining broadcast (plus showing in Spanish on Fox Deportes) and NFL Network handling cable.

Fox Sports Muffs Initial 4K HDR NFL Game

The Week Four Thursday Night Football game on Fox between the Philadelphia Eagles and Green Bay Packers was supposed to be exciting beyond the game — which came down to a goal line stand in the final minute — as it was meant to be the debut of the NFL in 4K HDR. But Fox’s gameplan failed for a variety of reasons, allowing for only a limited audience to experience the game in the hi-res format.

Fox Adds Hall Of Famer To Its Thursday Night NFL Team

Amazon’s Thursday NFL Stream Up 22%

Amazon’s streaming simulcast of NFL Thursday Night Football games may not be drawing TV-like numbers, but the tech giant appears encouraged by results to date. For the seven games Amazon has streamed so far this season, total combined viewership is up 22% to 14.7 million viewers, compared to the same number of games last season, while the average minute audience is up 36% to 455,000.

Media Buyers See Few Fall Ratings Rises

Variety survey of commercial-ratings projections for the 2018-19 broadcast network TV season finds that media buyers believe only a few top programs will build on audiences from last year. Among the programs they are betting on: NBC’s Saturday Night Live and a new run of Thursday Night Football games on Fox.


How KMSP Is Preparing For Thurs. Football

Sheila Oliver, VP and GM of Fox-owned KMSP-WFTC Minneapolis, has been in the market 13 years, joining as general sales manager in 2003 and promoted to GM in 2014. She talks about of the health of the nation’s 15th largest market, Thursday Night Football coming to Fox, and the addition of more news at the duopoly, and eight other Fox O&Os.

Buck, Aikman May Get Thur. Night Football Gig


Can Retrans Keep Up With Rising NFL Costs?

To come even close to covering the $3.3 billion it agreed to pay the NFL for its Thursday primetime package, Fox is going to have to generate more money from retrans and reverse comp. It can do that by acquiring more stations and putting a tighter squeeze on mVPDs and affiliates. But in doing so, it may eventually test the economic and regulatory limits of retrans.


Murdochs: Use Sports To Outfox Competitors

21st Century Fox Executive Chairman Lachlan Murdoch: “Live sport has never been more important than it is today. This is why we are energized and excited about our recent deal with the NFL to make Fox Sports the official home of Thursday Night Football for the next five years. NFL programming is hands down the most powerful in all of media.”

Fox’s Thurs. NFL Price Shocks Nathanson

Securities analysts Michael Nathanson says the $3.3 billion deal for Thursday Night Football “is both offensive and defensive. It is no secret that Fox network has struggled outside of sports. Devoting Thursday nights in the fall to football means one less night of original programming to worry about.”

Why Fox Just Paid $3.3B For Thursday NFL

$60 million per game for the worst game of the week? Here’s why huge bid could be worth it

Fox $550M Bid Wins Thursday Night Football

The Thursday Night Football games previously were televised by CBS and NBC, two of the league’s other network partners. But Fox announced Wednesday that it will televise 11 games between Weeks 4 and 15, with simulcasts on NFL Network and Fox Deportes. Fox, is reported to be paying around $550 million per year, up from the $450 million CBS and NBC paid for 10 games.

Fox Poised To Win ‘Thursday Night Football’

Fox Broadcasting is close to a deal for the rights to Thursday Night Football, according to people familiar with the matter, betting that adding NFL games to its primetime schedule will boost viewership despite the league’s recent decline in the ratings.The company submitted a bid that’s higher than the $45 million a game CBS and NBC agreed to pay last year, said the people, who asked not to be identified discussing private information. The deal hasn’t been finalized and could still fall apart.

ABC, Turner Out Of Race For Thurs. NFL

Surprisingly, only three TV networks — CBS, Fox and NBC — submitted formal bids for the NFL’s Thursday Night Football package, suggesting that the TV home for the much-criticized package could change next season.