CBS was a huge beneficiary of Woods’ win. It was on the air for 10 hours on Sunday because the final round was moved up due to possible inclement weather. CBS started at 9 a.m. ET and had six hours of live coverage followed by a four-hour recap show.
NBC’s Sunday coverage of the Tour Championship earned a 5.2 overnight rating. That’s a spike of 206% over last year’s tournament. Sunday’s final round was the highest-rated telecast in the history of the FedExCup Playoffs since its inception in 2007. It was also the highest-rated PGA Tour telecast of 2018, excluding the four major championships, which are The Masters, the US Open, the British Open and the PGA Championship.
WarnerMedia says it has secured the rights for a pay-per-view event it is promoting as “The Match.” It will be 18 holes between Woods and Mickelson held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner will receive $9 million.
After his first PGA Tour win since 2009, Tiger Woods will bring momentum — and ratings juice for CBS — into the upcoming Masters tournament.
Woods has long been a viewer magnet for PGA tournaments, but with him sitting this one out, ESPN and NBC can expect lower ratings.