Last Thursday night, CEO Susan Wojcicki claimed her company reaches more 18-49s on mobile alone than any TV network. Less than a day later, Time Warner Cable Media took up the charge, devoting its NewFronts presentation to making the case that TV is still by far the best way to reach audiences. And yes, that includes millennials.
As expected, the FCC on Thursday approved — with conditions — Charter Communications’ purchase of Time Warner Cable for $55.1 billion. The commission said an order detailing its reasoning and the conditions will be issued in the coming days.
Time Warner Cable conceded Thursday that it has failed in its efforts to win broad distribution for SportsNet LA, the TV channel owned by the Los Angeles Dodgers. Time Warner Cable made several pitches this month to other pay-TV providers — including AT&T’s DirecTV and Cox Communications — hoping to entice them to sign up for the Dodgers channel in time for the baseball season, which begins Monday.
Streaming TV has gotten popular as several online services such as Netflix make past seasons of TV shows available for binge-watching, while Hulu offers episodes from the current season. Now, some television companies are balking at giving viewers timely access to shows. The big worry: Making streaming TV too pleasant might encourage viewers to cut back or drop their cable service.
The carriage renewals cover more than 900,000 subscribers of Big 4 network affiliates in 16 markets across the country.