TCA WINTER PRESS TOUR
NBC’s Wurtzel Endorses Nielsen Alternatives
NBC Research President Alan Wurtzel endorsed three alternatives to Nielsen on Wednesday, as the industry’s leading audience-measurement company has been considered antiquated and slow to adapt for quite a while — but it’s remained top dog thanks to no real competition. Wurtzel told critics and reporters in attendance to pay attention to the following options: Symphony Advance Media, TiVo/Reality Mine and Rentrak/ComScore.
