Turner To Rebrand TBS, Remake TNT
At the Turner upfront Wednesday morning, Kevin Reilly rolled out a very ambitious plan, including a rebrand of TBS, a makeover for TNT, a goal to double production of original content over the next three years, and a new ad program called the Turner Data Cloud. It’s all a part of a push by Turner, and cable TV generally over the past few years, to compete more closely with broadcast for both ratings and ad dollars.
Exclusives
Dish Network plans to unveil the first major online television service from a cable or satellite company, a $20-a-month set of 12 channels that targets U.S. customers who don’t want to pay for larger, more expensive TV packages. Called Sling TV, the service will offer live feeds of sports, news and scripted shows on TVs, computers and mobile devices.
FLAGSTAFF, Ariz. (AP) — A television show that featured the nearly two-decade-old killing of an Arizona teenager and her unborn baby helped lead to the arrest of her ex-boyfriend, police […]
Sweet on Twitter, the entertainment business continues to test the network as a tool for marketing, measurement and even script adaptations. Blurring the lines between marketing and content creation, TNT is floating an “adaptweetion” of ita new series Mob City.
The executives behind the new series about Los Angeles mobsters in the 1940s are taking a new approach to promotion by tweeting the first episode’s script.
