Matrix Makes Key Additions To Staff

Matrix, the global ad sales platform built for media, is adding key roles and new hires across various departments. The company said this internal growth “strengthens Matrix’s ongoing global expansion, extending [its] customer footprint into all media sectors, and bolstering the product portfolio suite.” Matrix says it is positioned to accelerate development and deployment efforts, […]

OPEN MIKE BY TODD BARKES

Managing Ads Tough In Omniplatform World

But a more sophisticated software platform can make life much easier for agencies and media. It affords better workflow management of the content, ensures quality control checks of the various formats, reduces manual mistakes and saves time.