YouTube Viewing During Tokyo Games Jumped Seven Times Over Rio

During the Tokyo Games, which ran July 23-Aug. 8, YouTube viewers watched more than 200 million hours of Olympics-related content (including historical footage of past Olympic Games). According to the video platform, that’s seven times the amount of hours of Olympic Games content YouTube visitors watched during Rio 2016.

LiveU Reports 400% Deployment Increase In Live Broadcasts At Tokyo Games

LiveU, a provider of live video streaming and remote production solutions, played a pivotal role in this year’s Summer Games. The Tokyo Games saw a 400% increase in LiveU deployment compared to Rio 2016, “reflecting the growing trust and reliance on LiveU’s solutions for high-quality, reliable and cost-effective live broadcasts, replacing traditional satellite and fiber […]

Automakers Spend Big On Olympics TV Ads

Automakers increased their spending on television media last month, largely thanks to the Olympics, according to iSpot.tv. In July, automakers spent an estimated $164 million according to iSpot — an increase of nearly 60% year-over-year. Impressions, however, were down slightly (24.6 billion) compared to July 2020 (25.9 billion.)

Tokyo Olympics Draw Smallest Summer Games TV Audience Since 1988

Average nightly viewership was 15.5 million, NBCUniversal said, the lowest since it won exclusive U.S. media rights 33 years ago.

COMMENTARY BY RICHARD ZOGLIN

Is NBC To Blame For Simone Biles’s Olympic Withdrawal?

Richard Zoglin: “Is NBC to blame for Simone Biles’s Olympic withdrawal? I am overstating the case, of course. But to understand Biles’s decision to step back from much of the gymnastics competition at the Tokyo Games, it’s hard to ignore the elephant in the room: the orgy of hype, hero worship and home-team hyperventilating that has come to define NBC’s coverage of the Olympics. Somehow, sooner or later, something like this had to happen.”

Simone Biles Will Compete in Balance Beam Finals

The 24-year-old Biles will compete in Tuesday’s balance beam final. She won bronze on beam in Rio de Janeiro five years ago and qualified for the eight-woman final at the Ariake Gymnastics Centre on the first weekend of the Games but removed herself from the team final on July 27 after a shaky performance on vault during the first rotation.

NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?

NBCUniversal has a growing and somewhat serious early makegoods issue for the Olympics — due to underdelivery of expected viewers, now five days in for the event. The company believes streaming and digital inventory time can lessen the blow. But with viewing numbers down around 35% to 40% or more versus the 2016 Rio Summer Olympics, the near term doesn’t look good — especially on the linear TV side of things, according to media-buying executives.

EARNINGS CALL

Olympics To Be Profitable For NBCU

NBCUniversal CEO Jeff Shell: “So, net-net, with all this bad luck, we’re going to be profitable on the Olympics, which we’re very happy with. We’re very happy with the product. If you watch every night, you’ll see that we use this as a firehose to promote everything else that we’re doing at the company.”

NBC Using Canon 4K Lenses For Tokyo Games

NBC Olympics has selected Canon U.S.A. is providing a wide variety of 4K UHD and HD Field, Portable and Studio lenses for NBC’s production of the Tokyo Olympics. A broad array of Canon broadcast lenses are being used, including the UHD-DIGISUPER 90 long-zoom field lens, which provides 4K UHD imagery. Canon’s 4K and HD lenses […]

NEWS ANALYSIS

NBCUniversal Invested Heavily In The Olympics. Is That Why NBC News Has Made It A Major Story?

During their broadcasts on Monday, ABC’s World News Tonight and CBS’s Evening News devoted about two minutes each to recounting the latest triumphs and disappointments at the Summer Olympics in Tokyo. Over on NBC’s Nightly News, however, it was a different story — a much bigger one.

Olympics Ratings A Bust For NBC But A Boost For Streaming

Ratings for NBC’s telecasts of the 2020 Olympic Games in Tokyo are down significantly from 2016 but still among the most-watched TV events of the year.

Simone Biles Withdraws From All-Around Competition

USA Gymnastics said in a statement on Wednesday that the 24-year-old is opting to not compete. The decision comes a day after Biles removed herself from the team final following one rotation because she felt she wasn’t mentally ready.

Simone Biles Pulls Out Of U.S. Gymnastics Team Final

Reigning Olympic gymnastics champion Simone Biles is out of today’s events in Tokyo after appearing to sustain an injury while participating in the Team Final, the International Gymnastics Federation has confirmed. The U.S. Gymnastics team released a statement shortly after she exited saying she had suffered a “medical issue” and that she would be assessed to determine whether she can participate further in the Games.

NBC Mum On Chinese Complaints About Map

Onscreen graphics during the ceremony depicted maps of each country as the athletes marched, and some in China expressed anger that the map did not include the island of Taiwan or several islands in the South China Sea where there are disputes over territorial control. Relations between the network and China are worth watching since NBCUniversal is set to broadcast and stream the 2022 Winter Games from Beijing.

THE PRICE POINT

Recalling The Ghost Of Nagano

NBC’s Tokyo Olympics are shaping up to be an echo of the 1998 Nagano disaster at CBS, but aberrations aside, the Games will remain sports’ gold standard.

NBC Brands Lester Holt As ‘The Anchor For America’ In Olympics Promotional Push

Dish Returns 3 North Carolina Stations For Olympics

NBC Ratings Rise During Olympic Opening Saturday; Peacock Posts Best Saturday Ever

NBCUniversal set some strong streaming numbers for the opening Saturday of the 2020 Tokyo Olympics, the first Olympic games since the launch of the company’s streamer Peacock. NBC reported Sunday total audience delivery (a metric of total views from linear broadcast, cable channels, mobile, tablets and connected TVs) rose 26% from the Opening Ceremony the night before and garnered an 8.2 household rating across NBC, USA Network, NBCSN and CNBC, per Nielsen.

For NBC, The COVID Olympics Will Be A Feat Of Strange Movements And Remote Mystery

Storage spaces as broadcast booths, Orlando hotels as family-cheering sections and other oddities mark the broadcast of the 2021 improvisational Games. Above, an area of NBC Sports’ Stamford, Conn., offices where highlights will be cut during the Tokyo Olympics.

NBC Quickly Hires Maria Taylor After Her Departure From ESPN

NBC made the announcement during its primetime Olympics show Friday. Taylor had been with ESPN since 2014 but her contract expired Tuesday. Her last assignment for the network was Tuesday night at the NBA Finals, where she was the pregame and postgame host for the network’s NBA Countdown show.

Peggy Finnegan Reuniting With WPXI For Olympics Coverage

DirecTV To Offer 250 Hours Of 4K Olympics

NBC Doesn’t Plan On Adding Crowd Noise In Tokyo

Molly Solomon, NBC Olympics executive producer, says that the network will not add additional crowd noise to its coverage. The hope is that fans will hear the Games as they haven’t been able to before, whether it is the action in the pool during swimming or conversations between competitors and coaches during gymnastics.

AP Turns To Telemetrics Robotic Camera Systems For Underwater Sports Photos At Olympics

A unique underwater camera system designed and built by Telemetrics, a provider of robotic camera control systems, will be deployed by the Associated Press at this year’s major sporting event in Tokyo to capture still images of the swimmers and divers as they hit the water and swim up from the bottom of the pool during […]

NBC Olympics Using Dell Storage Systems For Olympics

NBC Olympics, a division of the NBC Sports Group, has selected Dell Technologies to provide high-performance storage systems for its production of the Summer Games in Tokyo, Japan, from July 23 to Aug. 8. NBC Olympics will use the Dell EMC PowerScale family of storage systems to digitally store video content captured at the Tokyo Olympics for […]

TVU Networks Supporting Broadcasters In Tokyo

TVU Networks, a provider of cloud and IP-based live video solutions, has rolled out support of new and existing customers on site at the Summer Olympic Games, even before the event’s official start. It services from Tokyo range from last-minute mobile transmitters, to live pool feeds, to free use of TVU Anywhere for athlete interviews, to […]

MARKET SHARE

LA’s KNBC Sends Daniella Guzman To Tokyo Olympics

NBCU’s Summer Olympics’ Marketing: $51 Million Promo Value

Amid concerns of COVID-19 issues in Japan, NBC continues to ramp up national TV marketing efforts for the Tokyo Summer Olympics, placing TV promos and TV advertising with a total value of $51 million since last November. The 2020 Tokyo Summer Olympics were rescheduled until this summer due to the pandemic. TV promos on NBCU networks had a total media value of $49.9 million — mostly on its sports-related TV channels and programming, according to iSpot.tv.

NBCU Builds Olympics App For Verizon Fios TV, NCTC Members

The Tokyo 2020 Olympic Games app will aggregate NBCUniversal’s new and previously developed Olympic content offerings into one place, making Olympic events available in participating Verizon Fios TV homes and National Cable Television Cooperative member homes. The app, which was built by NBCUniversal’s content distribution team, will feature more than 1,000 curated Olympic Games videos on-demand, improved discovery and navigation features, personalization by sport, up-to-date medal standings by sport and dynamic tune-in to NBCUniversal networks in select homes.

Michael Phelps Joins NBC’s Olympics Broadcast Team

Top Olympic Sponsor Toyota Pulls Games-Related TV Ads

The extraordinary decision by the country’s top automaker underlines how polarizing the Games have become in Japan as COVID-19 infections rise ahead of Friday’s opening ceremony. “There are many issues with these Games that are proving difficult to be understood,” Toyota Chief Communications Officer Jun Nagata told reporters Monday.

Plenty At Stake For NBC As COVID Olympics Opening Looms

The year-delayed Tokyo Olympics officially opens with NBC’s telecast of the opening ceremony on July 23 — live in the morning and with an edited version in primetime. The Olympics arrive dripping in bad vibes, amid a COVID-19 state of emergency in Japan. The majority of Japanese citizens are unvaccinated against the virus and most wish the Olympics weren’t taking place this summer. Most events will occur in near-empty venues.

NBCUniversal Wrestles With Pandemic’s Effect On Broadcasting the Tokyo Olympics

Broadcasting and streaming the Tokyo Summer Games already had a high degree of difficulty due to the effects of the coronavirus pandemic. Then Japan declared a state of emergency late last week, and banned live crowds, adding all kinds of new hurdles to the massive production slated to kick off July 23. Will the events seem as powerful and captivating without the roar of the crowd? Can sportscasters communicate the spirit and substance of the games without the hoopla fans have come to expect? NBC’s top sports exec insists they can.

Haystack News Launching Pop-Up Channels On Guns, Olympics, Space

NBC Faces ‘Hell Of A Challenge’ Producing Tokyo Games After Spectators Are Barred from competitions

Can An Olympics Without Fans Still Be Must-See TV?

Enhanced audio, cameras inside the homes of athletes’ family members and a “fan video wall” are among the plans to compensate for the lack of a live crowd.

TVU Networks Offers Multiple Live Video Feeds from Summer Games

TVU Networks, a provider of cloud- and IP-based live video solutions, is now offering rights-cleared access to live external video feeds of locations across Tokyo until the conclusion of the Summer Games. The 24/7 beauty shots are part of TVU’s extensive on-site support effort during the event. There are professional camera feeds available from Tokyo […]

YouTube TV Adds 4K Package, 5.1 Dolby Audio, Other Features Ahead Of Tokyo Olympics

TECH ONE-ON-ONE WITH DAVE MAZZA

NBC’s Game Plan For Tokyo Olympics: Distributed Workflows

David Mazza, SVP and CTO of NBC Sports Group and NBC Olympics, gives an exclusive look at how the network will navigate COVID restrictions while delivering 1080p HDR and 4K coverage for the first time and the pivotal role distributed workflows will play. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

NBCU Gives Peacock Major Role In Olympics

Peacock will launch a Tokyo Olympics destination on July 15 featuring live coverage of some the games’ biggest events, including gymnastics, track and field and the U.S. men’s basketball team’s pursuit of their fourth straight gold. The NBCUniversal streamer said Wednesday that Peacock will feature new daily live shows, original programming, dedicated Olympics channels, full event replays and curated highlights. All of Peacock’s Tokyo Olympics programming will be available to stream for free with exception of USA Men’s Basketball live coverage that will be available to Peacock Premium subscribers.