TVN'S FRONT OFFICE BY MARY COLLINS

Maximizing Local TV Ad Revenues

BIA Kelsey’s Tom Buono and Mark Fratrik discuss several areas that they believe offer near-term opportunities for TV stations, including strong economic conditions, growing online/digital advertising, social media and cross-platform advertising, political advertising, ATSC 3.0 and more.

TVB FORWARD

Digital To Be Main Driver Of Station Ad Rev

Between now and 2020, linear ad business will be flat, according to BIA/Kelsey’s Tom Buono. Other predictions from the TVB Forward conference include Pivotal’s Brian Wieser, who says spot will grow 4.5% this year in comparison with 2015 when both the Olympics and political ad spend is excluded. Jack Myers of MyersBizNet says the strong CPM growth of between 7% and 12% for national networks during the upfront and continued strength of the scatter market is good news for local TV.