EXECUTIVE OUTLOOK
Stations Wary Of Distributed Content
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
