As veterans of extreme weather coverage and robust remote production, The Weather Channel was ready for the storm the coronavirus brought to the industry. Network President Tom O’Brien says little has been upended by the pandemic, though the channel is now programming more science lessons for families sheltering at home.
The former Nexstar and NBC executive will also hold the title of executive vice president of Allen Media, the parent company of Entertainment Studios and The Weather Channel.
Three legacy media executives at the Borrell Associates’ Local Online Advertising Conference in New York Monday shared what they believe were sure-fire signs of impending digital failure. Among them: Selling just time or space, salespeople need to be omni-market; not reaching for viewers on all devices; over-reliance on display advertising and ignoring pay walls.
CEO Perry Sook believes there is far more potential for growth in digital than in spot advertising so his company has been expanding its digital footprint through acquisitions. And more are likely to come. He’s on the lookout for specialized or “vertical” websites and tech companies that would help Nexstar exploit social media and native advertising.