Viant’s Tom Wolfe: Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
Tom Wolfe
March 29, 2024
Editor on Duty: Mark K. Miller
Viant’s Tom Wolfe: Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?