Tony Katsur, CEO of the IAB Tech Lab, shares how he’s trying to solve for universal reconciliation, universal audit, audience interoperability and creating strong anti-fraud mechanisms in CTV among an ambitious list of other priorities in 2023. A full transcript of the conversation is included.
Digital executives from Tegna, Gray, Nexstar and Allen Media said they’re holding on to some of their surging COVID and protest audiences by ramping up their digital user experiences, cultivating loyalty programs and offering up plenty of bespoke content on their digital platforms. Read the story and/or watch the full video above.
Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
