Scripps Sports, a new division of the E.W. Scripps Co., said it hired Tony Lamerato as VP for sports revenue and sponsorships, effective immediately. Lamerato was senior director of revenue strategy for Scripps’ Local Media division. In his new post, Lamerato will aim to execute a strategic plan to model and value sports-rights opportunities. When sports rights are acquired, he’ll be responsible for the development of a revenue plan, including pricing and sponsorships.
DMA 13: DETROIT
WXYZ-WMYD Names Tony Lamerato Sales Dir.
He takes over sales leadership at the Scripps ABC-MNT duopoly in Detroit after a stint as local sales manager at Fox Sports Detroit.
