The new program is designed to make it easier for broadcasters and publishers to aggregate and act on their data.
The new platform is designed to give media organizations of all sizes powerful new tools to lift their subscription rolls and preserve programmatic ad revenue, while boosting audience engagement.
Morgan Murphy Media, owner and operator of TV stations in several Texas, Wisconsin, Washington and Missouri markets, has chosen TownNews to power its future digital growth initiatives. The company will move six of its properties — Channel3000 (Madison, Wis.), News8000 (La Crosse, Wis.), KXLY 4 News Now (Spokane, Wash.), YakTriNews (Yakima, Wash.), CrossRoadsToday (Victoria, Texas) and KOAM-TV (Joplin, Mo.) — to TownNews’ Rayos Platform, a WordPress-based […]
The new agreement will give TownNews clients instant access to a pool of video content and talent while allowing easy searching and importing of high-quality packaged videos.
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
Korean American TV Broadcasting’s Telemundo affiliate WKTB-CD Atlanta (DMA 10) chose the TownNews BLOX CMS platform for the relaunch of its website and mobile app. “We were looking for new ways of growing engagement and revenue through our news website,” said Susan Oh, WKTB co-owner and managing partner. “TownNews offers a turnkey, reliable CMS solution […]
In addition to technology and expertise, the acquisition brings 200-plus new broadcast and magazine clients to TownNews.
Broadcasters thinking of plunging into OTT have big decisions to make, the biggest of which is settling on an OTT platform. They can turn to a turnkey provider or build their own. In either case, here are some vendors that can help.
Block Communications, owner and operator of TV stations in Kentucky, Illinois, and Ohio, has broadened their relationship with TownNews, which has provided video and OTT services to BCI-owned WDRB Louisville, Ky., since January. Two additional properties — WAND Decatur, Ill. (DMA 82), and WLIO Lima, Ohio (DMA 190), — will launch on BLOX CMS, Field59 […]
TownNews to power Cowles’ digital initiatives with a suite of advanced content management solutions.
For TV broadcasters, newspapers and radio stations, a truly cross-platform CMS that can easily cross over legacy lines and integrate disparate systems and workflows is the grail. A future in which media companies become multimedia organizations may be closer than some think. “Those barriers are coming down,” says WorldNow’s Craig Smith. “The industry needs to break down those barriers.” Part three of a three-part special report. Read the full report here.
Local newspapers and broadcasters today are seeking content management systems that are faster and more complex than ever before. And while vendors are constantly developing new products to keep up with evolving demands, the industry is facing contraction. “There are just too many players, and nobody is really big enough to have any control,” says Internet Broadcasting’s Elmer Baldwin. “There are some that just aren’t going to survive.” Part two of a three-part special report. Read part one here
Content management systems serving the local media industry have taken a quantum leap forward, and choosing the right CMS has become more complicated than ever. Media companies have some difficult choices: select a system from a vendor, build one in-house or use an open-source system. Ron Stitt, VP of digital media at Fox Television Stations: “The pace of development is still constantly accelerating, and the landscape is incredibly complex when you factor in not just the front end but also the underlying platforms, devices, operating systems, display formats, distribution schemes and advertising/tracking requirements.” Part one of a three-part special report. Read the full report here.