U.S. CEO Jim Lentz told the Detroit Economic Club Wednesday that car sales fell below 30% of vehicle sales last month, and he thinks that’s close to the bottom. Nationwide, passenger car sales are on pace to be 800,000 vehicles below 2017, while truck and SUV sales should increase by the same amount.
Toyota recently unveiled four ads for the same car — its flagship Camry. Each ad speaks to a different audience, offering a fascinating glimpse into how race and culture figure into American advertising today.
Toyota will not advertise in Super Bowl, ending a five-year run of advertising in the big game. Jack Hollis, group VP for marketing at Toyota Motor Sales, USA, said the timing did not work out for 2017. “We’ve always had a timing of a product launch really close to the game where that could really be a strategic kick-off point,” he said. But for 2017 “we moved our strategy to late spring and summertime for two launches.”
After the Chicago Cubs broke a 108-year World Series winning drought Wednesday night, Nike and Budweiser were quick to seize on the moment. Soon after the final out during Fox’s post-game coverage, Bud aired this classic 1984 spot starring legendary Cubs broadcaster Harry Caray.
Toyota is pulling the plug on Scion, the funky upstart brand it launched in 2002 to appeal to the finicky younger buyers it was struggling to connect with on its own. The reason, according to Toyota: It’s no longer struggling to connect with those buyers. Scion will be discontinued in August, the automaker said today, and its model lineup will be folded into the Toyota brand starting with the 2017 model year.
Toyota Motor Corp.’s global sales for the first three quarters totaled 7.498 million vehicles, down 1.5% from the same period the previous year, according to numbers released Monday. Volkswagen AG of Germany sold 7.43 million vehicles, almost unchanged from the previous year, while GM sold 7.2 million vehicles, down 1%.
Japan’s Toyota Motor Corp. announced Wednesday that January-June global sales totaled 5.097 million vehicles, up nearly 4% from a year earlier. Sales grew in its home Japanese market as well in the rest of Asia, U.S. and Europe. Volkswagen of Germany sold 4.97 million vehicles in the first half, outpacing General Motors Co. at 4.92 million vehicles, according to figures released earlier this month.
No injuries or crashes have been reported related to the recalls announced Wednesday. But two reports of fires are linked to one of the problems, a defective engine starter that can keep the motor running. Some vehicles were recalled for more than one problem.
Add automotive giant Toyota to the growing list of marketers prepping for Super Bowl XLVIII. The Toyota division is “definitely” buying commercial time during Fox’s telecast of the first outdoor, cold weather Super Bowl on Feb. 2, said Jack Hollis, VP-marketing for Toyota Motor Sales USA. Toyota will highlight the all-new Toyota Highlander with a 60-second spot.