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Public TV To Get Granular Local Viewing Data

Current | by TVNewsCheck

TRAC Media Services is starting a deep dive into the demographics of local public television audiences with software that reveals details previously unseen by station programmers and general managers. With a one-year $369,000 grant from CPB, the Tucson, Ariz.–based researcher is examining public TV’s minority audiences, viewers by dayparts and digital-channel cumes.