COMMENTARY BY TRACY ROSENBERG

Exclusivity Change Could Threaten Diversity

Tracy Rosenberg, executive director of Media Alliance: “Media Alliance finds it troubling that the FCC’s current re-examination of the rules for exclusivity may jeopardize local broadcast television as it exists today. The commission is in the process of reexamining rules which allow broadcasters to negotiate the terms of use for broadcast content to be disseminated to cable providers. If the current system is upended, some local stations across the country will face the very real possibility of having to shut down due to a lack of adequate funding, because they are not being compensated for their own content.”