Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies’ stock prices declined sharply after social media platform Snap said on Tuesday it is seeing a steepening deceleration of its digital ad revenues. Warner Bros. Discovery closed down on the day 7.8% to $16.86 and AMC Networks declined 4.2% to $38.51, while Fox Corp. was 5.1% lower to $30.00, Paramount Global dropped 3.9% to $31.80, and Walt Disney fell 4% to $101.55.
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Streaming TV On Rise, So Is Trad TV
More Internet users are leading to more streamed TV or alternative TV viewing — with young viewers leading the way. The good news for network executives: They also are watching a lot of traditional TV.
