Traffic and billing professionals have probably received several reminders, but the Traffic Directors Guild of America wants to make sure everyone is prepared for Sunday, Nov. 3, when Daylight Saving Time comes to an end. If your state observes Daylight Saving Time, beginning at 2 a.m. local time, your station changes to standard time.
Next month, The Society of Motion Picture and Television Engineers is going to unveil Broadcast Exchange Format 3.0, the latest traffic and billing file format for broadcasters, advertisers and advertising agencies, that will automate scheduling data entry at the station level.
The Traffic Director’s Guild of American asks its members to list how pleased they are with their current traffic and billing software. Here are the results.
The Traffic Directors Guild of America is developing a professional certification program in three areas that it hopes to introduce next year.
With the purchase of OneDomain, the leading provider of traffic and billing software to the U.S. TV station market has picked up complementary media planning, research and analytics software.
Over the past decade, the T&B sector has consolidated dramatically. Where once there were 15-20 players, there are now just a handful, fiercely competing to meet clients’ demands for trimming costs and managing ads on the proliferating platforms, including the Web, digital subchannels and various mobile offerings. WideOrbit and Harris OSi are the dominant companies in the U.S. commercial TV station sector, but a number of others, including Myers, BroadView, Pilat and Sintec, want a piece of the pie.
Before his sudden and tragic death last April, Belo’s Steve McIntosh argued for a new generation of traffic and billing systems that would integrate all the services that broadcasters are now offering. “By continuing the status quo we chain ourselves to the past and forgo — or at least severely limit — our ability to capitalize on what the future may hold,” he wrote.