MadHive And TransUnion Offer New Approach To Streaming TV Advertising

MadHive, an enterprise software company, today announced an alliance with TransUnion, a global consumer credit reporting company, to help advertisers “navigate identity challenges across household and individual-level activation. The combination […]

TransUnion To Acquire Tru Optik

Global information and insights company TransUnion has agreed to acquire data marketplace and data management platform Tru Optik. Tru Optik’s patented household graph of more than 80 million U.S. homes […]