Adam Symson, president and CEO of The E.W. Scripps Co., says leading the company isn’t a quarter-to-quarter proposition, but rather about taking a decades-long view. From that vantage, he sees a growing marketplace for podcasts and multicasting, along with a deepening the OTT sales business and ATSC 3.0’s longer-term potential as crucial fronts to buttress the company’s core broadcast business.
E.W. Scripps has closed its $150 million acquisition of Triton, a global provider of digital audio technology and measurement services. “The Triton acquisition aligns with the Scripps strategy of fueling company growth by being opportunistic in the marketplace and responsive to the changing needs of media consumers,” said Adam Symson, Scripps president and CEO. Triton […]
It’s purchasing Triton Digital, which serves the growing digital audio marketplace through a software-as-a-service business-to-business revenue model. Triton powers or measures streaming music and podcasting for many of the biggest names in audio.