Facebook Debuts Ad-Buying Product For TV

For years, Facebook has wanted marketers for large brands to spend more on its social-media platform when planning out television-based, integrated advertising campaigns. On the eve of the Advertising Week in New York, the tech giant is introducing a purchasing product dubbed TRP Buying—which references the metric called target-rating points (TRPs). The TRP Buying system leans on Facebook’s partnership with Nielsen’s Digital Ad Ratings division, which will verify how well the social site’s video ads perform in conjunction with TV spots.