While the will-he-or-won’t-he speculation continues over a post-election Trump TV, Alex Weprin joins the growing chorus making the case for its very uphill battle. He trots out the cautionary tales of Al Gore and Glenn Beck, the near-impossibility of the “TV” part and the limited revenue models for a pureplay site as all deep impediments to the venture, not to mention the very strong possibility that he might be president now, too.
Could be, based on a casting notice that Fox News got hold of that’s seeking “hosts, reporters and right-leaning, well-spoken panelists” for an “up-and-coming conservative media network currently in development.”
If Trump is to lose and branch into a much-speculated-upon Trump TV product, cable won’t be any kind of immediate option. so Sahil Patel runs through the potential hurdles Trump faces in OTT. The back end tech is readily available, for instance, but it’s also expensive — about $1 per month per subscriber from Brightcove, for instance. Marketing and content costs can also run high, and Trump need only turn to Glenn Beck’s example to see the rewards and perils inherent in the enterprise.
“No, I have no interest in Trump TV,” Trump said on WLW-AM Cincinnati today. “I hear it all over the place. I have a tremendous fan base, we have a tremendous base. We have the most incredible people, but I just don’t have any interest in that. I have one interest, that’s on Nov. 8.”
The Trump campaign on Monday night kicked off a live Facebook program that some are speculating is a test drive for Trump TV network. The campaign coverage will air every night at 6:30 p.m. ET, which, in one of those incredible coincidences, is the same time as most network nightly newscasts.
Launching a new TV network could cost Donald Trump $200 million — and take up to three years to get off the ground, cable industry sources say. While some poured cold water over the suggestion that it would happen, others agreed the formation of a Trump TV network — whether a traditional cable affair or an over-the-top streaming project — would be a smart way to capitalize on the developer’s huge and avid following.
If Peter Kafka’s got any chops as a prognosticator, Donald Trump will be having conniptions over more than just an election loss, if he decides to establish a media presence. First he’d have to find someone to sell him a TV network, Kafka writes, and then there are the distribution challenges. If he went the digital route, Glenn Beck’s relative success then precipitous slide provides a useful example of just how hard that is. “Running a network isn’t the same as showing up on a network, and Trump is going to learn the difference,” he writes.
There is a lot of speculation that Donald Trump, should he lose the election, is going to set up his own television channel. Evidence is building that this is at least being considered. There is logic to it, and Trump is surrounding himself with people who know how to pull it off.
Donald Trump’s son-in-law Jared Kushner has informally approached one of the media industry’s top dealmakers about the prospect of setting up a Trump television network after the presidential election in November. Their conversation was brief and has not progressed since, according to three people with knowledge of the matter.