Tubi and NBCUniversal have set a deal that will see a trove of nearly 400 vintage TV episodes and films land on the ad-supported Tubi streaming service. The ad-supported area of streaming has gained momentum of late, with NBCU announcing plans for its own service launching in 2020 on the Comcast and Sky footprints, and Viacom acquiring Pluto TV.
Tegna will use the free streaming network to distribute its local content across its platform, offering viewers localized news and other digital content from Tegna stations. It will also feature Tubi TV’s advertising technology platform, which combines data targeting with an analytics platform to provide user-targeted, differentiated ads.
The ad-supported streaming service recently raised $20 million and grew subscribers nine times last year. And while companies like Hulu, Google’s YouTube and AT&T’s DirecTV have recently launched streamlined (and relatively affordable) live internet TV services, Tubi CEO Farhad Massoudi thinks live is overrated for almost everything that’s not sports and news — and his commercial-free competitors’ subscriptions are overpriced.
Tubi TV has raised a $20 million Series B round to bolster its marketing and recommendation engine as the free, ad-supported streaming service tries to take on a plethora of subscription online TV offerings.