Jeff Lucas Joins Tubi As Chief Revenue Officer

Tubi, Fox’s ad supported streaming service, named veteran ad sales executive Jeff Lucas as chief revenue officer. Lucas replaces Mark Rotblat, who had been CRO since 2018. Rotblat will be focusing on AdRise, another unit in Fox’s Tubi Media Group, a Tubi spokesperson said. AdRise is a large-scale video advertising network that incorporates all of Fox’s video inventory from Tubi, Fox Sports, Fox Entertainment, Fox News Media and Fox Television Stations.

‘Wynonna Earp’ Returns With Tubi Special

Tubi To Stream Documentary Following Star WNBA Players

Fox’s Tubi To Stream DC Titles Including ‘The Batman,’ ‘Black Adam,’ ‘Wonder Woman’

Tubi has expanded its partnership with Warner Bros. Discovery to stream many of its DC titles. Fox’s free, ad-supported streamer will also offer series on-demand including Batwoman, Gotham, Lois & Clark: The New Adventures of Superman, as well as Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)Green Lantern and Wonder Woman 1984. As part of the expanded deal, Tubi also launched 10 new FAST channels featuring Warner Bros. content.


Hybridity, AI Top Tech Trends For ’24

Top executives from Tubi, Tegna, Sinclair, Cisco and Lawo told a TVNewsCheck webinar Tuesday that hybrid technology architectures and business models would be a major dynamic in 2024, along with an expanding and promising use of generative AI that also compels great caution. To watch the video of the full webinar, click here.

Fox Hires Google’s Rachel Berk For Platform Distribution Role

The company has hired Google exec Rachel Berk as SVP, distribution, platform partnerships. In the newly created role, Berk will manage partnerships for Fox brands including Tubi across connected TV services. Reporting to BJ Elias, EVP of distribution, advanced services, Berk will lead the platform distribution team, responsible for the domestic and international distribution of connected TV services from Fox brands including Tubi, Fox Sports, Fox Local, Fox News and Fox Nation across platforms including Amazon, Roku and Samsung.

Younify TV Adds AVOD Services Tubi, Pluto TV To Streaming Guide App

Tubi Hires Former Freevee Exec Sameer Balgi As CFO

Tubi, Fox’s free, ad-supported video-on-demand service, has appointed former Amazon executive Sameer Balgi as its chief financial officer. Balgi was previously the chief financial officer of Freevee, Amazon’s FAST service and also head of finance for Prime Video’s U.S. Marketplace business. He took on the new position at Tubi on Nov. 6.

Tubi Tops 74 Million Monthly Active Users

Tubi Hires Vimeo Head Anjali Sud As New CEO

Fox’s streaming service Tubi said it hired Anjali Sud to be its CEO, effective Sept. 1. Sud had been CEO of Vimeo. She succeeds Tubi founder Farhad Massoudi as CEO and reports to Paul Cheesbrough, who is CEO of Fox’s recently formed Tubi Media Group.

Tubi Founder-CEO Farhad Massoudi Exits As Fox Appoints Paul Cheesbrough To Lead Digital Businesses Group

Tubi founder and CEO Farhad Massoudi is stepping down as Fox Corp. is forming the Tubi Media Group led by Paul Cheesbrough. Massoudi will remain with Tubi through a transition period until the end of June. A new CEO of Tubi Streaming will be announced at a later date.

Fox-Owned Tubi Partners With Vice On Exclusive Original Documentaries

Fox-owned Tubi has partnered with Vice Media Group to produce eight investigative documentaries exclusively for the ad-supported streaming service. The first doc, The Cult of Elon, which will delve into the “cult of personality” surrounding controversial Tesla and Twitter owner Elon Musk, will debut on Tubi April 26. That will be followed up by the May 6 Tubi premiere of Vigilante, which examines the emergence of online vigilantism through the investigation of a Los Angeles-based serial arsonist.

Tubi To Hold Pre-Upfront Event For Advertisers

Tubi, Fox’s free, ad-supported streaming (FAST) service, will host a half-day event for advertisers on March 23 in New York City. Tubi Connect, the platform’s first conference for advertisers, appears timed to grab the attention of brands and agencies before the hectic upfronts commence — including, perhaps, touting that Tubi reached a 1% share of total monthly U.S. TV/video minutes in February, qualifying it for debuting in Nielsen’s monthly tallies.

Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV

The Fox-owned streaming platform Tubi made its debut in Nielsen’s monthly platform rankings, becoming the second FAST service to break into the rankings.

Fox’s Tubi Reaches 64M Monthly Active Users

Fox’s free ad-supported streaming TV (FAST) service Tubi has reached 64 million monthly active users. Tubi disclosed the figure alongside a research report on streaming and the FAST and AVOD landscape. In 2022 Tubi’s total viewing time (TVT) was up 44% year-over-year compared to 2021, with users streaming more than 5 billion hours last year.

Fox Turned Down $2 Billion Offer For Tubi

Fox Corp. has turned down unsolicited offers of more than $2 billion for its Tubi streaming service, over four times what the company paid for the business, according to people familiar with the overtures. Lachlan Murdoch, who runs Fox, wants to keep the fast-growing business, said the people, who asked not to be identified discussing internal deliberations. Fox bought Tubi for $440 million in 2020.

Fox Pushes Tubi Brand With Two Super Bowl Spots

Fox gave its ad supported streaming service Tubi a big push on TV’s biggest stage Sunday with two brand spots during the Super Bowl. The spots showed giant bunnies tossing people down a rabbit hole, a metaphor intended to show viewers the depth of content available on Tubi. Fox Sports also ran a promo for Tubi that made it appear as if viewers were moving from the Fox game announcers to the Tubi home screen to watch a movie.

Tubi Picks Up ‘Generation’ After HBO Max Removal

Tubi Integrates Freewheel’s Beeswax Into Its Proprietary Ad Technology

Tubi today announced it has integrated FreeWheel’s Beeswax technology into its proprietary ad technology. As a result of integrating Beeswax enhanced bidding capabilities, Tubi said Tubi and Beeswax’s mutual clients “will have […]

Tubi’s FAST Channel Now Offers Over 200 Sports, Entertainment, News Offerings

Tubi And Fox Sports Launch World Cup Channel

Tubi said Wednesday  it debuted a channel dedicated to the World Cup, working with Fox Sports, which will be televising the global soccer tournament from Qatar later this year. At launch the free ad-supported streaming TV channel will have content looking ahead to Qatar 2022 as well as classic games and highlights from past tournaments.

News Orgs Use Broad Toolset To Build Streaming Audience, Revenue

Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.

Tubi Orders Adult Animated Comedy Series ‘Breaking Bear’

Fox’s Tubi Free Streaming Service Is Coming To Five Latin American Countries

Fox Nation Ups SVOD Subs 80% In FY 2022, Tubi Eyes 45% Ad Revenue Growth

Tubi’s Gordon Ramsay FAST Channel Launches

Tubi’s brand-new Gordon Ramsay FAST channel is now available as part of the platform’s growing lineup of more than 145 sports, entertainment and local news channels. Currently featuring episodes of popular Fox series, […]

Tubi Sets Exclusive Multi-Year Deal With Lionsgate For 30 Films

Fox’s free ad-supported streaming service Tubi has inked a deal with Lionsgate to exclusively house 30 new upcoming feature films, as well as add more than 200 popular titles to its on-demand library.

Why Free Streaming Channels Like Pluto TV And Tubi Have Viewers Watching Commercials Again

Free, ad-supported streaming TV services are growing fast and expected to command significantly more advertising dollars this year.

Tubi Plans 100-Plus Originals, Ad Tech In NewFronts Push

Two years after it was bought by Fox Corp., Tubi is doubling down on everything from original programming to ad tech as part of its biggest year yet.

Tubi Expanding Its Relationship With Nielsen

Measurement of Tubi will expand coverage of streaming devices, including computer, mobile and connected TV inventory served on specific CTV devices.

Major League Wrestling Accuses WWE Of Making Fox Kill Tubi Streaming Deal

Major League Wrestling is accusing WWE and its CEO Vince McMahon of forcing Tubi to scuttle a streaming deal with MLW in a new lawsuit. The lawsuit, which was filed on Tuesday in California, also goes on to accuse McMahon of intimidating Vice TV, which had a programming deal with MLW, out of airing more content from the upstart wrestling league.

Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023

Ad-supported streaming service Tubi should reach $700 million in revenue next year, according to a UBS analysis. That’s nearly five times the $145 million in revenue the service reported when Fox Corp. acquired it for $440 million in March 2020.

Fox’s Tubi Snags ‘Freak Brothers’ Animated Series

Yahoo and Tubi Partner To Streamline CTV Planning & Buying

Yahoo today announced the expansion of its partnership with Tubi, Fox Entertainment’s ad-supported video-on-demand (AVOD) service, “bringing incremental efficiencies to the planning and buying of CTV,” it says. Building on Yahoo and […]

Tubi Announces New True Crime Docuseries, To Debut October 6

Tubi (, FOX Entertainment’s free streaming service, today announced its upcoming true crime docuseries, Meet, Marry, Murder, as part of its all-new original content rollout. Hosted and executive-produced by Michelle Trachtenberg, the […]

Roku, Tubi Keep Bulking Up On Original Content

The Roku Channel and Tubi, two of the biggest free, ad-supported television services (FAST) in the U.S., keep adding original content to stand out in the crowd. The Roku Channel is snatching up the recently canceled NBC comedy Zoey’s Extraordinary Playlist for a new holiday special, which will be first original feature-length film. At the same time, Tubi, the ad-supported streaming service owned by Fox, announced that it will debut Corrective Measures, a new original film starring Bruce Willis and Michael Rooker, in spring 2022.

Fox’s Tubi Adds BBC Studios Content To Streaming Service

Jon Lovitz Stars In Tubi Original ‘Tales Of A Fifth Grade Robin Hood’

As part of its back-to-school programming, Tubi will debut a new summer original comedy, starring Emmy Award nominee Jon Lovitz (Saturday Night Live), Tales of a Fifth Grade Robin Hood, on Friday, Aug. […]

Did Fox Just Officially Break The Bundle With ‘Sports On Tubi’ Announcement?

With the addition of 10 live-streamed sports channels to the AVOD service, expect lots of cannibalization from pay TV networks as the game progresses.

Tubi Ad Revenue Could Reach $1.7B By 2025