March Madness Nears Sellout, Single-Digit Ad Price Gains
NCAA’s “March Madness,” the three-week men's college basketball tournament on CBS and Turner cable networks and platforms, has seen TV …
March Madness Sold Out With Record Ad Revenue For CBS, Turner
CBS Sports and Turner, which carry the NCAA Men’s Basketball Tournament, said their commercial inventory is sold out on TV and on digital …
CBS, Turner Partnership On NCAA Tournament Has Huge Benefits
This is the 10th year that CBS and Turner have teamed up for March Madness. While the deal provides the NCAA with its largest source of …
TVN TECH
TVN Tech | 1080p HDR Gains Momentum For Major Sports
Costs are inhibiting a flood of 4K sports production, but 1080p HDR offers numerous practical advantages, among them that the improvement in …
CBS, Turner Quickly Sell Out March Madness
Nothing but net as advertisers snatch up the last of the tourney's ad inventory a full month before tipoff.
WarnerMedia Sets New Distribution Chiefs
WarnerMedia has tapped company veterans Sofia Chang and Rich Warren to oversee distribution for HBO, the nascent HBO Max streaming service …
Turner Leaves Open AP Consortium
ATT's Turner TV unit has parted ways with industry ad consortium OpenAP. “As our company has transformed, our advanced advertising strategy …
Mich. State-Duke Boosts NCAA Tourney Ratings
CBS Sports and Turner Sports say Nielsen ratings for the entire tournament are up 8% from last year at 6.7, heading into Saturday's Final …
WarnerMedia Offers Turner Employees Buyouts
A memo went out on Wednesday to Turner employees offering volunteer severance packages aimed at those 55 years and older and who have served …
Sal Petruzzi, Turner’s U.S. PR Chief, Leaves
Sal Petruzzi, who has supervised U.S. communications outreach for the Turner suite of media businesses, will step down from the role as the …
TVN FOCUS ON ADVERTISING
Big Money Pours In For B-Ball’s Big Dance
CBS and the three Turner networks — TNT, TBS and TruTV — have sold 95% of the ad inventory in the 67 NCAA Men’s Basketball Championship …
Turner Execs Urged To Stay The Course
With change rippling through WarnerMedia, symbolized by the twin exits of Turner President David Levy and HBO chief Richard Plepler, teams …
Turner Boss David Levy Plans Exit
The other shoe has dropped at WarnerMedia, with word emerging Thursday that Turner chief David Levy is leaving. The news landed on the same …
Turner’s Levy Enthusiastic About Legal Betting
Turner President David Levy picked perhaps the perfect venue, Las Vegas, to offer his bullish predictions about the future of sports …
AT&T’s Turner, Xandr Integrate Data
AT&T's Turner networks and advertising business Xandr said Tuesday they have begun using the wireless carrier's customer data to help …
Turner To Ramp Up Addressable Ads
AT&T will kick up addressable advertising on its Turner networks next year. “We’ll be able to monetize that inventory without automation …
Turner Launches Branded Content Unit
Turner has started Turner Ignite Studios, a creative studio for advertisers to develop original content, for its Adult Swim, TBS, TNT and …
CNN’s $100M Problem: Airplane Viewers
Sometime in the next week, CNN's parent company Turner will be filing court papers providing evidence for how it has allegedly been cheated …
AT&T CEO: Move Money From Turner To HBO
AT&T Inc.’s boss Randall Stephenson said the company may shift resources to HBO from other parts of its newly acquired Time Warner …
TVN TECH
Hesskamp On Turner’s Move Into An IP Future
Turner’s Bob Hesskamp is overseeing the company’s shift to IP-based operations that’s happening concurrently with the construction of a new …
Turner To Launch Live Sports Streamer
Bleacher Report Live will feature live broadcasts of UEFA Champions League, NBA League Pass, NCAA Championships, PGA Championship and …
Turner FilmStruck Adds Warner Bros. Films
Time Warner’s Turner and Warner Bros. are focusing their movie-streaming firepower on one service for film buffs: FilmStruck. The …
YouTube TV Adds Turner Nets, Ups Price
YouTube TV, which launched last spring in five markets, has added Turner networks including TNT, Adult Swim, TBS, CNN, Cartoon Network, …
ComScore Signs Expansion Deal With Turner
ComScore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and …
How Super Deluxe Is Shaping TV’s Future
Turner is building a 21st century media company, Super Deluxe, in downtown Los Angeles to "future-proof" TV. Super Deluxe, which …
Boomerang SVOD Cartoon Service Launches
Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a …
Accenture Picked To Run OpenAP Ad Initiative
Accenture will run — with support from Nielsen and comScore — OpenAP, a new TV ad sales targeting consortium formally unveiled …
Turner To Deliver Sweet 16 In 360 VR
Turner Networks will stream select games from the final rounds of the NCAA Men's Basketball Tournament in 360-degree virtual reality on …
Turner, Fox, Viacom In Measurement Alliance
Three of TV’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to …
Refinery29 Coming To TV Via Turner
The digital, millennial-focused women's lifestyle brand has made a deal with Turner to produce TV and digital programming together, as well …
Technology leaders on the IP transition
How will Turner Broadcasting, NBCUniversal’s CNBC and Sinclair Broadcast Group navigate television’s transition from baseband …
ces 2016
Turner Looks To Become Native Ad Platform
The cable programmer, whose channels include TBS, TNT, CNN and Cartoon Network, among others, is introducing a new native advertising unit …
Turner Buys Live Stream Co. iStreamPlanet
Turner's acquisition of the Las Vegas-based streaming and tech company is part of its plan to create a cloud-based technology infrastructure …
upfronts 2014
Turner Seeks Upfront Price Hikes Like NBC’s
Now that broadcast networks have begun to write business in TV’s annual “upfront” market, cable players are preparing to …
Play Ball!: Fox, Turner To Re-Up With MLB
Major League Baseball has secured its media rights deals through the start of the next decade, coming to agreements with Fox and Turner …
Fox Wants More Baseball For All-Sports Net
In TV rights negotiations, Fox has told Major League Baseball officials that it not only wants to renew its current rights, but also acquire …
Fox Wants More Baseball For All-Sports Net
In TV rights negotiations with Major League Baseball, Fox has told MLB officials that it not only wants to renew the rights it has now, but …
Research Exec Schulman Exits Turner
Veteran research executive Stacey Schulman is leaving her senior role at Turner, overseeing research in the animation, sports and digital …
NASCAR’s Slide On TV Continues
Four years after signing a record $4.48 billion media deal with Fox, ESPN and Turner, NASCAR has lost nearly a quarter of its TV viewership …