With the pandemic’s duration uncertain, top ad buyers and sellers say some national clients are shifting buys to local, while per performance, automation and OTT sales are helping towards a recovery. Read the story and/or watch the full video above.
Executives from ABC Owned Stations, Hearst, ABC News, Gray Television, NBCU Owned Stations and Bitcentral say seven months into the pandemic, remote workflows are running smoothly and more permanent changes to their operations are pulling into focus. Read the story and/or watch the full video above.
Technology executives from ABC News, NBCU Owned Stations, ABC Owned Television Stations and Hearst Television will explore how pandemic-necessitated at-home production has overhauled the industry’s thinking at TVNewsCheck’s virtual TV2025 event in October. Register here.