Back to TVNewsCheck Home

Most Viewers Do Other Stuff While TV Is On

MediaPost | by TVNewsCheck

While more than 90% of U.S. consumers do other things when watching TV, millennials have taken the art of multitasking to the next level. A Deloitte study shows viewers age 19-25 engage in an average of four additional activities while watching TV, including general surfing the Web, using social media behavior and texting.