NBCU’s Kelly Abcarian, Tubi’s Mark Rotblat and Philo’s Reed Barker are among 23 high-profile executives now consulting the new advanced advertising consortium.
Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.
