MEDIA ECONOMY
Fragmentation The Big Story Of 2016
Media has arguably changed more in the past decade than it did in the previous five. It’s a huge concern for buyers, now faced with so many more media options.
COMMENTARY BY DAVE MORGAN
TV Has A Growing Reach Problem
TV audiences have fragmented dramatically over the past 15 years and the TV media industry has not adjusted its planning, buying and measurement tools and strategies to keep pace.
