Sinclair Broadcast Group has embarked on a campaign to let consumers know they don’t need the pay-TV ecosystem to enjoy their local TV stations. Sinclair, which controls 173 network affiliates in 81 markets, has partnered with NAB-backed TV Freedom and Antennas Direct for what’s being billed as the “Broadcast TV Liberation Tour.”
Dish has joined two other pay-TV companies, Time Warner Cable and DirecTV, to form the American Television Alliance. ATVA’s strategy, led by the big three, is simple — to manufacture as many TV blackouts of both cable networks and local broadcast stations as possible in hopes that Congress will “reform” a system that ATVA’s members have deliberately tried to break.
TVFreedom, a broadcast front group formed in response to the American Television Alliance, a cable and satellite front group, is leveraging consumer hatred of rising cable bills in a bid to derail the ongoing spat around broadcast retransmission fees.