Backed by a consortium of major TV station groups, PremiumMedia360’s automated TV advertising platform is now available to 320 TV stations. The TV Interface Practices Initiative (TIP) consortium is backed by TV station groups Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, Tegna and Tribune Media.
Nexstar, Sinclair, Tribune, Tegna launch TV Interface Practices (TIP), a standards-based project to bring streamlined business interfaces to local TV. They are inviting broadcasters, advertisers and others to join to improve competitiveness with other media.
