With just about a month and a half left of the 2013-14 TV season, NBC still sits in first place among key 18-49 primetime viewers. This is largely the result of NBC’s push with sports programming — specifically the Sochi Winter Olympics this past February.
Tuesday night NBC averaged a 2.5 rating and 7 share among viewers 18-49, according to Nielsen overnights, finishing first for the 18th Tuesday this season. That’s the most for the network since Nielsen launched its current people meter sample 26 years ago.
ABC’s new drama Resurrection slipped double digits versus last week’s premiere, but it was still easily Sunday night’s top program among viewers 18-49 and led the network to a comfortable first-place finish for the night in the demo.
Resurrection posted a 3.0 adults 18-49 rating in its 9 p.m. timeslot, according to Nielsen overnights, off 17 percent from a 3.6 for last week’s series premiere.
There’s growing frustration across the broadcasting industry that programs being watched on other platforms aren’t being tracked by Nielsen and the big four networks want something done about it.
With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings are down an average 7% versus a year ago among key advertiser-targeted 18-49 viewers.