KABC Surpasses 600,000 Facebook Likes

The ABC affiliate claims that it has more “Likes” than any other local TV station in the country, thanks in part to a big time contest sponsored by the Mercedes Benz Dealers of Southern California.

Local TV Promos Don’t Mean More Viewers

More local news TV promos spots do not mean more viewers for local TV news programs. In looking at the key 25-54 viewers, the optimum promo media plan, according to a test in Seattle, came from seven to nine exposures.