Nielsen To Measure TV Viewers Online

Expanding its metric services on the Internet, Nielsen now has announced a pilot effort for TV/video “program” content — called Nielsen Digital Program Ratings. A number of TV networks and media companies have signed — A+E, ABC, AOL, CBS, The CW, Discovery Communications, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July.

Nielsen Marries TV And Online Ratings

Cross-platform metrics allows networks to use digital views as TV makegoods — and vice versa. But is equating the two channels oversimplifying?