That’s according to Bernstein Research. Cable shortfall would have been worse but for spike in viewership at the cable news networks — CNN, Fox News and MSNBC. Bernstein’s Todd Juenger adds that the incremental audience for cable news came from viewers who would not be watching TV at all, as well as taking share from other TV networks.
In September, Nielsen told broadcasters that it had come up with an alternative to the much maligned diaries for measuring viewership in small and medium markets and was rolling it out in 14 markets. But a key component of the system for determining demos is still being tested, it was revealed yesterday at a CRE meeting in New York.
This week, more people watched NCIS: New Orleans and The Big Bang Theory, and — for that matter — The Walking Dead, the AMC show about zombies. The audience for Sunday Night Football, a regular season game between the San Francisco 49ers and the Denver Broncos, was almost twice that of the first two games of the series.
The ratings firm met last Friday with representatives of New York City stations to explain how it plans to improve the ratings by increasing the sample homes and perhaps deploying new PPM technology that make use of program audio to track what people are watching. The meeting followed concerns of the broadcasters that the June ratings were down 20% from the prior year in the key adults 25-54 demo.
Recent major deals by Rentrak are shaking up the Nielsen-dominated world of TV audience data. The data it derives from millions of cable and satellite set-top boxes is enhanced with data about consumer spending patterns, and many are seeing it as a needed alternative in a new-media world.
Nearly all of this summer’s top rated shows are reality programs that have been on-air for at least nine seasons, or programs that have been revived from the dead. NBC’s America’s Got Talent is the season’s No. 1 show, followed by Fox’s 24: Live Another Day.
A double dose of chef Gordon Ramsay — one on Masterchef, the other on Hotel Hell — helped Fox win the ratings battle Monday night. Fox finished first for the night among 18-49s with a 1.8 average overnight rating and a 6 share. NBC was second at 1.6/5, ABC third at 1.5/5, CBS and Univision tied for fourth at 1.2/4.
Premios Juventud, the youth awards show, boosted Univision to an easy victory with adults 18-49 Thursday, averaging a 1.7 rating in the demo from 8 to 11 p.m., according to Nielsen overnights. CBS’s 9 p.m. reality show Big Brother was the night’s No. 1 program with a 2.1, even to last week.
ABC’s new drama Resurrection slipped double digits versus last week’s premiere, but it was still easily Sunday night’s top program among viewers 18-49 and led the network to a comfortable first-place finish for the night in the demo.
Resurrection posted a 3.0 adults 18-49 rating in its 9 p.m. timeslot, according to Nielsen overnights, off 17 percent from a 3.6 for last week’s series premiere.
With more evidence that diaries don’t work, Nielsen reps say that fixing local TV measurement is its No. 1 priority, but they offer no time frame for when a better solution might be forthcoming. Before implementing new ratings methods, says Nielsen’s Matt O’Grady, Nielsen has to make sure that they are technologically sound, user-friendly and affordable,
The Council for Research Excellence evaluated two primary factors affecting the accuracy of information gathered through ratings diaries — random errors and biases due to skewed audience samplings. Based on 11 years of Nielsen data, one study found that the margin of error in ratings derived from diaries is growing, meaning those figures are frequently off by more than 10%, long considered standard. The group’s other study found that ratings based on diaries continue to be skewed, despite efforts to reach a wider breadth of viewers by using address-based instead of phone-based audience samples.
The awards show earned its biggest TV audience for an Emmys show in nearly a decade, according to Nielsen data supplied by CBS. The network estimates 40 million people at least watched a portion of Sunday’s broadcast. About 13 million viewers watched last year’s show on ABC.
He will leave the Miami ABC affiliate and its owner Post-Newsweek Stations at the beginning of next year, joining the board of Rentrak and acting as a consultant to the ratings firm.
The ratings service adds Quincy’s ABC affiliate WKOW Madison, Wis., and NBC-Fox duo of KTTC-KXLT Rochester/Austin, Minnesota-Mason City, Iowa.
Debuts of Live! with new co-host Michael Strahan and Steve Harvey scored big in the overnight Nielsens. Live! was up 44% in total households from its year-ago performance when Regis Philbin was still co-hosting, from a 2.7 rating and 9 share to a 3.9/13. Meanwhile, Harvey was up 50% in total households from the year-earlier time period, from a 1.0/3 to a 1.5/4. It was up 25% from its lead-in, from 1.2/4 to a 1.5/4.
This final installment of TVNewsCheck‘s three-part special report on audience measurement looks at the impasse in the search for a local ratings currency that’s acceptable to both broadcasters and agencies. The broadcasters want some credit for DVR viewing, while most agencies still insist on live-only numbers. Although a compromise floated by TVB President Steve Lanzano went nowhere, some agency executives concede that broadcasters have a point.
The Playboy Club launched on NBC this fall amid much fanfare and some controversy. After its ratings verged from bad to disastrous, we’d normally be expecting to report that the fledgling drama had been cancelled right about now. However, NBC boss Robert Greenblatt is reportedly going to stay the executioner’s hand. For now, anyway.
In week two a number of Thursday shows saw big declines, led by ABC’s Charlie’s Angels and NBC’s Prime Suspect, which both slid double-digit percentages from last week. The X Factor may be the only new show to gain traction on Thursday nights, and even it was down from last week’s lower-than-expected debut.
The decline of television’s two big late-night stars was more noticeable than ever during television’s premiere week, as “The Tonight Show With Jay Leno” and the “Late Show With David Letterman” were both beaten by ABC’s “Nightline” — a first during that week.
Today, the broadcast networks are paid for viewership for three days after a show is aired, but they would like to push that to seven. “Absolutely it matters,” said David F. Poltrack, the chief research officer for CBS.
As broadcast network executives were leaving for their holiday destinations last week, most of them were certainly glad to get away, and not only because of the dreary wet Los Angeles weather. The broadcast networks had little to cheer about this fall, which failed to produce breakout hits of the size of Modern Family or Glee a year ago. Here are some notes on the fall season, evaluation of the performance of the individual networks and a look ahead at midseason.