NBCU Cuts Twitter In For Piece Of Olympics

U.S. Olympics rightsholder NBCUniversal has reach as agreement with Twitter by which the social media giant will show limited live event coverage of the Tokyo games next year along with highlights and a daily show. While the overwhelming majority of the thousands of hours of Olympic coverage will remain on NBC’s TV and digital streaming platforms, the deal is the furthest the company has gone in letting some live video leave its ecosystem.

So Far, World Series Not A Huge TV Draw

This week, more people watched NCIS: New Orleans and The Big Bang Theory, and — for that matter — The Walking Dead, the AMC show about zombies. The audience for Sunday Night Football, a regular season game between the San Francisco 49ers and the Denver Broncos, was almost twice that of the first two games of the series.