Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.
Researchers say that TV is alive and well, but folks aren’t necessarily watching it over the air. They report that the number of people who watch live television has dropped over the last three years but consumers are still accessing programming by other means.
The trend toward obtaining video and audio content via the Internet, and bypassing programming offered by traditional cable and satellite providers, is advancing more quickly than previously believed because of a sea-change in the viewing habits of younger consumers, according to a study commissioned by industry group the Fiber to the Home Council Americas.
According to a new study from Ooyala, long-form television viewing no longer means a single screen in the living room. Viewers are watching long-form premium content on a variety of connected devices. Tablets are quickly becoming the “first screen” people turn to when streaming TV shows, movies and sporting events.