Panelists at TV2020 examine various scenarios for the future of this important revenue stream in light of growing competition from OTT services and increasing reverse comp demands from the networks.
While addressable advertising is seen by many in the ad buying business as “the holy grail,” progress toward making it an industry reality has been slow. Why that is and what can be done about it was the focus of a panel at TVNewsCheck’s TV2020 conference.
Not all broadcasters believe that the cap should go away completely. Graham’s Emily Barr: “The problem is, 39% seems wrong and 100% seems wrong.” Other topics at the TV2020 conference Wednesday: The panelists were extremely bullish on how much live programming will play into the overall health of the broadcast industry. And they expressed enthusiasm for ATSC 3.0, saying that there is no need for a solid business 3.0 business plan to make sense of the massive initiative. L-r: TVNewsCheck’s Harry Jessell, Graham Media’s Emily Barr, Nexstar’s Perry Sook, Fox Television Stations’ Jack Abernethy and Gray’s Hilton Howell. (Photo: Wendy Moger-Bross)
The network plans to go all out to renew its current NFL deal that is up for renegotiation in 2022, says CBS Sports Chairman Sean McManus (r) with TVN’s Harry Jessell. He called live NFL games “the most valuable programming on television” and said CBS “will defend its territory and defend the AFC package.” McManus confirmed that CBS is getting $5 million-plus per Super Bowl 30-second ad unit, and said Super Bowl ad sales are “very strong.” (Photo: Wendy Moger-Bross)
Author Ken Auletta, who opened TVN’s TV2020 conference, says it’s risky for broadcast networks to sell programming to streaming platforms because advertising will continue to be a main revenue source for broadcasters and that allowing viewers to be conditioned to watching programming without advertising will not be beneficial to them down the road. (Photo: Wendt Moger-Bross)
Broadcasters and consumer electronics makers stood united at TVN’s TV2020 conference today in working toward introduction of ATSC 3.0 services of some kind in markets by 2020. The initial services have yet to be determined, but will probably include 4K HDR UltraHD and immersive audio.
Analysts, investors and expert attorneys will examine the consolidation landscape at TVNewsCheck’s daylong conference in October.
Several of the most prominent figures in the world of national spot TV advertising will address the medium’s ability to participate in trends — from automated selling and addressability to audience segmentation and multiplatform targeting — that are sweeping the broader ad industry. Rob Weisbord, chief revenue officer at Sinclair Broadcast Group; Frank Friedman, vice […]
Experts from MCTV, BIA Advisory Services, RBC Capital and Brooks Pierce to discuss retransmission consent prospects at the daylong conference in October.
The top executives of four TV station groups will survey the state of the TV broadcast business and its major growth opportunities at TVNewsCheck’s third annual TV2020: Monetizing the Future conference in New York. Jack Abernethy, CEO of Fox Television Stations; Perry Sook, chairman, president and CEO of Nexstar Media Group; Hilton Howell, chairman, president […]
The New Yorker staff writer and author of Frenemies: The Epic Disruption of the Ad Business will introduce TVNewsCheck’s annual daylong conference with a look at advertising’s tumultuous new ecosystem.