The newly-rechristened NextGen TV will start showing up in working sets at January’s CES with launches slated for the top 40 markets. But a ramp up to revenue will be slow going with advocates saying revenues are at least five years away. The TV2020 panel on the topic comprised (l-r): Anne Schelle, Pearl TV; John Hane, Spectrum Co.; and Joe Chinnici, Public Media Group. (Photo: Wendy Moger-Bross)
Leaders from Nexstar, Gray and Meredith expressed hope that automation and impressions-based selling may help curb a downward trend in spot TV sales, but broadcasters must avoid being “held hostage” to tech companies in the process. L-r: Patrick McCreery of Meredith, Perry Sook of Nexstar and Pat LaPlatney of Gray. (Photo: Wendy Moger-Bross)
The FCC isn’t likely to loosen ownership restrictions anytime soon, said leaders from Nexstar, Gray and Meredith last week, but outside money is likely to continue coming into the industry while the ownership cap holds steady. L-r: Patrick McCreery of Meredith, Perry Sook of Nexstar and Pat LaPlatney of Gray. (Photo: Wendy Moger-Bross)
Broadcasters have natural revenue opportunities in business lines like OTT, podcasting and ATSC 3.0, said executives from Sinclair, E.W. Scripps, Gray and Bonneville Salt Lake at TVNewsCheck’s TV2020 conference.
A TV2020 panel explores the growing impact on broadcasting of sports, with a heavy focus on the NFL and the potential impact of legalized sports betting.
A TV2020 panel on advanced advertising and spot TV featuring executives from NBCUniversal Owned Stations, the E.W. Scripps Co., GroupM and Empower MediaMarketing found the lack of a fully-automated, end-to-end automated system remains an obstacle to bringing more money into the local marketplace.
A panel of IP-experienced tech veterans spell out the considerations and variables of moving from SDI to IP technology at both stations and networks. L-r: Joe Addalia, Hearst Television; Bob Hesskamp, WarnerMedia; Del Parks, Sinclair Broadcast Group; and Dario Scacciati. (Photo: Wendy Moger-Bross)
Zenith’s Neil Vendetti: there’s more content being produced and consumed today than ever before. “And the platforms by which people are consuming that content are more and more able to be better targeted and transacted in different fashions to allow us to actually be more effective at finding the right person at the right time, and serving them with the right piece of creative.” (Photo: Wendy Moger-Bross)
Perry Sook (center), CEO of Nexstar Media Group, holds the Station Group of the Year Award for 2019 presented by TVNewsCheck on Wednesday during TVN’s TV2020 conference in New York. Sook is flanked by Kathy Haley, TVN publisher, and Harry Jessell, TVN editor. Nexstar was chosen in recognition of its ascendancy to the top of the broadcasting charts by nearly all measures. (Photo: Wendy Moger-Bross)
In a presentation kicking off the TVNewsCheck’s annual TV2020 conference Wednesday morning, Radha Subramanyam, chief research and analytics officer at CBS, delivered a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night. (Photo: Wendy Moger-Bross)
Executives driving ATSC 3.0’s implementation take on its costs and potential profits at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Executives from WarnerMedia, Sinclair, Disney ABC TV and Hearst to unpack the business case for emerging broadcast technologies TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Neil Vendetti, president of investment at Zenith, will explore what advertisers are looking for in a disrupted media environment in the keynote interview at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Broadcast executives will discuss emerging strategies for diversifying their core revenues at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
Experts will discuss the latest developments in targeted advertising, automation and the impact of industry consolidation on spot TV sales at TV2020 in New York on Oct. 16.
Executives from Nexstar, Gray, E.W. Scripps and Meredith will weigh in on key issues facing broadcast from regulation to retrans as well as reviewing the outlook on monetizing TV’s future.