TV Group CEOs To Highlight TV2020

The top executives of four TV station groups will survey the state of the TV broadcast business and its major growth opportunities at TVNewsCheck’s third annual TV2020: Monetizing the Future conference in New York. Jack Abernethy, CEO of Fox Television Stations; Perry Sook, chairman, president and CEO of Nexstar Media Group; Hilton Howell, chairman, president […]

New Yorker’s Ken Auletta To Kick Off TV2020

The New Yorker staff writer and author of Frenemies: The Epic Disruption of the Ad Business will introduce TVNewsCheck’s annual daylong conference with a look at advertising’s tumultuous new ecosystem.

JESSELL AT LARGE, BONUS TRACK

David Smith: 3.0 The Only Avenue To Growth

The head of Sinclair Broadcast Group makes a powerful argument for ATSC 3.0. He believes it will spawn many enhancements and businesses that will more than justify the “immaterial” cost of implementation, especially the ability to deliver targeted advertising. There’s room for skepticism, but not enough to stop broadcasters from moving briskly ahead with the technology.

TV2020

3 Of 4 Broadcast CEOs Agree: 3.0 Is A Winner

At last week’s TV2020 conference, TVNewsCheck Editor Harry Jessell sat down with station group heads Jack Abernethy of Fox, Pat LaPlatney of Raycom, David Smith of Sinclair  and Perry Sook of Nexstar for a nuts-and-bolts discussion of the money-making potential of ATSC 3.0. Abernethy liked the technology, but was skeptical about the business models. However, the other three said adopting the new technology is a no-brainer. Said Sook: “It’s the next technological evolution of our business. I think it’s just a matter now of how fast we can roll things out.” Watch the session above.

TVN'S TV2020

Expanded Ad Sales Among 3.0’s Potential

Among the many new options the next-gen TV transmission technology could offer TV stations are the ability to sell regional and national ads in addition to local ones; datacasting as a B2B service; OTT video offerings that could compete with cable and satellite; as well as a much more powerful Advance Warning and Response Network.

TVN'S TV2020

3.0 Viewership Data Could Remake Ad Biz

Panelists agreed that the proposed transmission standard holds the potential for producing new kinds of audience data that advertisers are looking for today, allowing stations to join the ad industry evolution toward “geo-targeted” data.

TVN'S TV2020

RF Engineers Eye The Future Of TV Spectrum

Stations need to make sure they consider their future ATSC 3.0 needs alongside any changes that the post-incentive auction spectrum repack will require.

TVN'S TV2020

Panel: 3.0 The Greatest Thing Since Color

Speaking on the future of television, engineers are enthusiastic about the potential for the new transmission system to create an “unprecedented” viewing and listening experience and offer stations greater capability and flexibility.

TVN'S TV2020

NAB’s Top Tech Sees 3.0 OK Coming Soon

The trade group’s CTO Sam Matheny explains what needs to happen before the next-gen standard gets the green light from the FCC and said he expects it all to happen by 2017-18.

TVN'S TV2020

Abernethy: Fox Not Yet Ready To Embrace 3.0

AbernethyBut three other major stations group heads led by David Smith of Sinclair expressed unqualified enthusiasm for implementing the new broadcast standard, saying it will transform broadcasting into a fast-growing business again. “It’s essential for this industry to survive to have ATSC 3.0 in the marketplace as fast as possible,” said Smith.

 

TVN'S TV2020

Stations Must Evolve With TV’s Ecosystem

Accenture Strategy’s Mike Chapman feels the next-gen ATSC 3.0 technology is rich in potential for broadcasters because it will allow them to participate fully in the new media world — creating ancillary platforms, transporting more data and developing new revenue streams from new services such as ad insertion.

 

TVN TECH COMMENTARY BY PHIL KURZ

Two Important Lessons For TV Broadcasters

It seems to be human nature to fail to grasp the concept of exponential growth, but if broadcasters wish to succeed as they face new competition they must grasp how the concept doesn’t — but should — apply to them and the over-the-air service they deliver.

Fox’s Abernethy Set For ATSC 3.0 Summit

The CEO of Fox Television Stations and co-president of Fox News Channel joins David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media on a CEO panel at TVNewsCheck’s TV2020: Monetizing ATSC 3.0 conference in New York on Nov. 9-10.

TVN'S TV2020

Chapman To Kick Off ATSC 3.0 Conference

The Accenture consultant will set the stage for TVN’s TV2020, a day-long discussion on the challenges and opportunities of Next Gen TV with a clear-eyed look at the expanding TV ecosystem and broadcasting’s place in it.

Smith, Sook, LaPlatney On Tap For 3.0 Confab

One highlight of TVNewsCheck’s Nov. 9-10 TV2020 conference on the prospects for Next Gen TV will be the CEO panel featuring David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media.