Examining consumers’ receptiveness to advertising across various platforms, TVB today released findings from the 2019 Purchase Funnel, an independent study conducted by GfK that measures the influence of media on consumers during their purchase decision making process. Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of […]
He fills a new position at the trade group, joining from Cordillera Digital, where he led sales teams and managed all revenue and marketing initiatives across the enterprise.
The recipients of TVNewsCheck’s inaugural Women in Technology Futurist Awards — the TVB’s Abby Auerbach and LG and ATSC’s Madeleine Noland — epitomize the quality of taking a long-range view of where the television industry should be moving and figuring out how to get it there.
The interface lets TV stations automatically report local spot airing times directly to agency buying partner systems for analysis and reconciliation. In addition, NBC And Telemundo Owned Stations join the broadcast consortium.
Abby Auerbach, the trade group’s EVP and chief communications officer, has played a fundamental and pioneering role in the decades-long effort to streamline the process of buying and selling local television advertising.
The president of Katz Television Group is chosen to succeed Perry Sook as the trade association’s chairman through 2020.
The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.
Top media executives to gather on Sept. 27 in New York for expert insights on driving sustainable business success plus demonstrations on how agencies, brands and political campaigns leverage linear TV’s unrivaled consumer reach, viewership, influence and trust to generate results.
Major TV broadcasters and media agencies support the industry’s development of open standards-based business interfaces for local TV.
The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program.