A new study released by TVB, conducted by GfK, attempts to better understand “the vast world of streaming and how linear television, specifically local broadcast TV, fits in it.” Four thousand respondents took part; 81% were exposed to local broadcast TV news either on a TV set or through an app/website.
Ad Optimism On The Local TV Front
At TVB’s Executive Summit this week, advertising experts pointed to encouraging signs from political and automotive (except the current strike), tempered by continuing concerns over measurement.
TVB, the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report. “The Gauge Report provides a monthly view of […]
With a longstanding commitment to industry standards and easy integrations across its technology portfolio, Imagine Communications continues to streamline automated advertising transactions for local TV broadcasters via flexible, open ad tech architectures […]