TVN FOCUS ON SALES

Focus On Advertising | Broadcasters Turn Inward For Automated Sales Solutions

Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Sports Betting Skyrockets For Broadcasters

Sports wagering has invigorated station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Talking TV | TVB Research, Dividends And Sports Rights

TVNewsCheck‘s Michael Depp talks with Hadassa Gerber, TVB’s chief research officer, about its latest media comparisons research study and with Harry Jessell, TVN‘s editor-at-large, about a broadcast investment alternative to paying dividends along with the clarifying picture about sports rights negotiations. Read Jessell’s column on dividends here.

TVB Repeats Calls To Delay Nielsen’s Inclusion Of BBO Homes

Steve Lanzano, TVB president-CEO, said Wednesday that Nielsen should delay its inclusion of broadband-only homes in its measurement “until the current sample is fixed.”

Stations Set To Roll Out Project Roadblock PSAs

To help make roads safer during this time of year, the Television Bureau of Advertising (TVB) today announced the 17th annual Project Roadblock initiative, in which local TV stations donate advertising time and space to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA campaign. Many Americans are expected to travel during the holidays despite […]

Barr To Broadcasters: ‘We Must All Do Better’

Broadcasters must hold public officials accountable, Graham Media CEO Emily Barr tells TVB conference attendees, and diversify station ranks from the bottom to the top.

Local Evening News: An Event Every Night

A TVB analysis of March viewing data finds that a single night of local TV news drew greater audiences than the NFL First Round Draft, the Academy Awards, and Monday Night Football.

Higher Viewing Offers Political Ad Opportunities

A TVB analysis shows the coronavirus pandemic has substantially increased levels of broadcast TV viewership, especially among adults 35+.

Time Spent With Traditional TV Still No. 1

A new study by GfK for TVB finds that local broadcast TV, both on-air and digital, when compared to other media, maintained its position as the top medium for consumers. In addition, local broadcast TV remains the most trusted news source.

TV Stations No. 1 Source For Calif. Fire News

A new study commissioned by TVB shows 79% of respondents used TV station news for information about the wildfires as compared to the second highest, radio, at 47%.

CBS’s Marenghi, ABC’s McMahon Urge Support Of Impressions Plan

The two station group chiefs say they welcome the TVB’s plan to transition to impressions-based local TV currency.

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | TVB Driving Impressions-Based Ad Buying

“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”

Agencies To Buy 2020 Spot Via New Cloud

The orders will use Open TVB and the TIP Compatible Format. More than 2,000 local TV and radio sellers have already been trained by Hudson MX on the “pre-buy” process with additional campaign management training to be provided for all rep firms, TV and radio broadcasters in preparation for 2020 orders starting in mid-September.

Stations Want To Ditch Traditional Ratings

TV stations are working to tune in a new methodology for counting viewers of the 6 p.m. news and morning talk shows. The TVB, the trade organization that represents more than 800 TV stations and TV broadcast groups, is pressing Madison Avenue to start using viewer impressions as a base for striking ad deals rather than continuing to rely on TV ratings.

TIP Initiative Survey Highlights Agencies’ Priorities

TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, today released a new white paper highlighting results from the Local Broadcast TV Automation Survey. The survey identified a consistent set of priorities and expected benefits for automating local TV advertising transactions that focus on modernizing […]

TV’s Consumer Purchasing Impact Tops All Other Media Combined

Examining consumers’ receptiveness to advertising across various platforms, TVB today released findings from the 2019 Purchase Funnel, an independent study conducted by GfK that measures the influence of media on consumers during their purchase decision making process. Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of […]

TVB Names David Buonfiglio VP, Digital

He fills a new position at the trade group, joining from Cordillera Digital, where he led sales teams and managed all revenue and marketing initiatives across the enterprise.

TVN’S WOMEN IN TECHNOLOGY

Noland And Auerbach: TVN’s Bright Futurists

The recipients of TVNewsCheck’s inaugural Women in Technology Futurist Awards — the TVB’s Abby Auerbach and LG and ATSC’s Madeleine Noland — epitomize the quality of taking a long-range view of where the television industry should be moving and figuring out how to get it there.

TIP Initiative Implements First Local Ad API

The interface lets TV stations automatically report local spot airing times directly to agency buying partner systems for analysis and reconciliation. In addition, NBC And Telemundo Owned Stations join the broadcast consortium.

WOMEN IN TECHNOLOGY

TVB’s Auerbach Named A Top TV Tech Futurist

Abby Auerbach, the trade group’s EVP and chief communications officer, has played a fundamental and pioneering role in the decades-long effort to streamline the process of buying and selling local television advertising.

Leo MacCourtney Named Chairman Of TVB

The president of Katz Television Group is chosen to succeed Perry Sook as the trade association’s chairman through 2020.

Over $3B Spent On Midterm Local TV Ads

The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.

TVB Forward’s Focus: Revenue Generation

Top media executives to gather on Sept. 27 in New York for expert insights on driving sustainable business success plus demonstrations on how agencies, brands and political campaigns leverage linear TV’s unrivaled consumer reach, viewership, influence and trust to generate results.

NAB 2018

TIP Initiative Boosts Electronic Ad Deals

Major TV broadcasters and media agencies support the industry’s development of open standards-based business interfaces for local TV.

Nielsen Asked To Replace Live Only Data

The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program.

TVB FORWARD 2017

What’s Ahead From Nielsen, ComScore

The ratings rivals explain to broadcasters what they have in store to improve and expand their services and address the five biggest concerns of stations regarding measurement: ratings inconsistency, sample size, demo issues, modeling of ratings and too many methodologies.

TVB FORWARD 2017

TVB’s Sook Emphasizes Strength Of Local TV

The trade group’s chairman and CEO of Nexstar Media Group sayslocal broadcast television remains the most powerful place to be within the media and advertising ecosphere. Our local news programming touches the daily lives of our viewers and connects people to their communities.”

 

TVB FORWARD 2017

Programmatic Not A Dirty Word Anymore

Advertisers and their agencies are attracted to automated platforms because of the data analysis features that allow them to get better value from their buys. “The task for broadcast stations and the companies that serve them is about how to build a framework on top of legacy systems” so that the process of buying spot television is much easier than it is today, says SintecMedia’s Lorne Brown.

TVB FORWARD 2017

Ryvicker: Local TV Stocks Rated Outperform

Wells Fargo analyst Marci Ryvicker sees station groups’ core advertising, which excludes political, growing 2% next year. In addition, she says broadcast stocks are also likely to get a boost from the FCC’s easing of the media ownership restrictions that will lead to further consolidation of the industry.

 

TVB FORWARD 2017

TVB Presents EMMA, NEXT Awards

TVB today announced the winners of this year’s Excellence in Local Media Marketing Solutions Awards (EMMA) and NEXT Awards at Forward 2017 — local broadcast television’s annual outlook conference in New York City.

TVB: Local News Most Preferred During Irma

TVB today released “Hurricane Irma Media Usage” survey results. The survey was conducted by Research Now  and showed residents overwhelmingly chose their local TV stations over all other media for storm coverage, with 85% of respondents using local TV news for critical information. On a daily average, Floridians spent the most time with local TV news during the weather emergency, with over five hours of viewing, while Hispanic viewers spent nearly six hours.

Local TV Tops In Harvey Coverage In Texas

A new study shows that for Southern Texans, TV stations are the most trusted news source and lifeline during Hurricane and Tropical Storm Harvey.

Imagine Inks $100M TV Deal With China’s TVB

TVB To Honor Up-And-Coming Ad Execs

The group’s new TVB NEXT Awards will focus on the media industry’s next generation of leaders in advertising sales, buying, planning and operations and will be presented at September’s Forward 17 conference in New York.

TVB To Recognize Best Of Best In Political Adv.

TVB, in partnership with the American Association of Political Consultants (AAPC), has introduced a new annual award, the Political Excellence in Local Media Marketing Solutions Award (EMMA). The Political EMMA will recognize media strategy and execution of a collaborative, multiplatform political media campaign that generated results for a candidate or an issue on the ballot. […]

JESSELL AT LARGE

TVB Forward: Local TV Looks Pretty Healthy

While there are some questions on how well the two biggest ad categories will fare next year, analysts and others pointed out a number of positives. Among them, the continuing growth of net retrans, upcoming money from the incentive auction and potential windfalls resulting from new revenue opportunities created by the adoption of ATSC 3.0.

TVB FORWARD

Ad Buyers Want More Automated Selling

“We’ve been talking about this too long. I can’t go into a market programmatically half way,” says Frank Friedman of Zenith Media, speaking of the need to have all stations in a given DMA participate. “We need to separate the fear of automation lowering rates. If we don’t automate we’re going to fail.”

 

TVB FORWARD

Dueling Ratings Firms Good For Stations

Both Nielsen and ComScore have identified local TV measurement as a growth area ripe with opportunity. And according to CBS research guru David Poltrack, “You now have two companies … that are expanding and investing a lot of money in measuring the medium more effectively. We’ve never enjoyed that before.”

TVB FORWARD

TVB Announces EMMA Winners

The awards recognize broadcast television stations and advertising agencies for outstanding collaborative multiplatform marketing campaigns.

 

TVB FORWARD

Car Sales To Slow, But May Not Harm Local TV

Steve Szakaly, chief economist for the National Automobile Dealers Association, predicted a downturn in car sales over the next five years, but said that’s not necessarily bad news for local television because auto dealers and OEMs often increase their advertising expenditures in order to lift sales during a downturn.