TV’s Consumer Purchasing Impact Tops All Other Media Combined

Examining consumers’ receptiveness to advertising across various platforms, TVB today released findings from the 2019 Purchase Funnel, an independent study conducted by GfK that measures the influence of media on consumers during their purchase decision making process. Once again, consumers cited traditional television advertising as having the strongest influence on their purchasing behavior, greater than the influence of […]

TVB Names David Buonfiglio VP, Digital

He fills a new position at the trade group, joining from Cordillera Digital, where he led sales teams and managed all revenue and marketing initiatives across the enterprise.

TVN’S WOMEN IN TECHNOLOGY

Noland And Auerbach: TVN’s Bright Futurists

The recipients of TVNewsCheck’s inaugural Women in Technology Futurist Awards — the TVB’s Abby Auerbach and LG and ATSC’s Madeleine Noland — epitomize the quality of taking a long-range view of where the television industry should be moving and figuring out how to get it there.

TIP Initiative Implements First Local Ad API

The interface lets TV stations automatically report local spot airing times directly to agency buying partner systems for analysis and reconciliation. In addition, NBC And Telemundo Owned Stations join the broadcast consortium.

WOMEN IN TECHNOLOGY

TVB’s Auerbach Named A Top TV Tech Futurist

Abby Auerbach, the trade group’s EVP and chief communications officer, has played a fundamental and pioneering role in the decades-long effort to streamline the process of buying and selling local television advertising.

Leo MacCourtney Named Chairman Of TVB

The president of Katz Television Group is chosen to succeed Perry Sook as the trade association’s chairman through 2020.

Over $3B Spent On Midterm Local TV Ads

The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.

TVB Forward’s Focus: Revenue Generation

Top media executives to gather on Sept. 27 in New York for expert insights on driving sustainable business success plus demonstrations on how agencies, brands and political campaigns leverage linear TV’s unrivaled consumer reach, viewership, influence and trust to generate results.

NAB 2018

TIP Initiative Boosts Electronic Ad Deals

Major TV broadcasters and media agencies support the industry’s development of open standards-based business interfaces for local TV.

Nielsen Asked To Replace Live Only Data

The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program.