Executives from NBC Spot On, Disney Advertising Sales, Publicis and Alphonso said attribution is getting better for both national and local spot TV with sectors like retails QSRs, auto, travel and beauty adopting it. The caveats: It’s still not as fast or scalable as digital, and new legislation may slow it down further.
Executives from Fox News and Graham Media say they’ll rely heavily on IP contribution, cloud editing systems and other remote production tools in their coverage of the 2020 election, and they’re also ready to settle in for the long haul if final results aren’t confirmed for days, if not weeks, after Nov. 3.
Leading technologists from Fox Sports, Colorado Studios, Sinclair Broadcast Group and LiveU will discuss what they’ve learned producing events during the global coronavirus pandemic, and how months of increased remote production are accelerating long term industry trends. Pictured, clockwise from left: Janel Fleming, LiveU director, sports sales; Brad Cheney, VP field operations and engineering, Fox Sports; Don Roberts, VP sports engineering and production systems, Sinclair Broadcast Group; Glen Dickson, contributing editor, TVNewsCheck and the webinar’s moderator; and Phil Garvin, president, Colorado Studios. To join the webinar, please register here.
Leaders of television’s news and technology community will talk about how technology can facilitate coverage of the 2020 election season during a TVNewsCheck Working Lunch Webinar set for Thursday, Sept. 17 at 1 p.m. ET. Speakers are (top, l-r): Alan Komissaroff, SVP news and politics, Fox News Channel; Tony Plosz, SVP and CTO, Graham Media Group; Bogdan Frusina, founder, Dejero and (below, right: Stephane Guez, founder and CTO, Dalet Digital Media Systems; and, left, Glen Dickson, contributing editor of TVNewsCheck, who is moderating the event. Register here.
TV stations and networks are learning that to take full advantage of the cloud, they need to overhaul the way they produce news rather than try to replicate hardware-based workflows on a cloud platform.
A TVNewsCheck webinar, “Report Card on Race: A Media Industry Reckoning,” found the television news industry still has a long way to go with its diversity and inclusion efforts, but there’s a genuine and sustained momentum underway for change.
Per-performance deals are in broadcasters’ sightlines, but Nielsen measurement woes are one of the problems gumming up the works, a TVNewsCheck webinar found.
Engineering executives at WarnerMedia, ABC News, NBCU’s KXAS-KXTX Dallas, Ross Video and TVU Networks will talk about how cloud technology is likely to expand its role in news workflow during a TVNewsCheck webinar on Aug. 20. TVNewsCheck Contributing Editor Glen Dickson will moderate the conversation, which has been inspired by widespread remote production necessitated by the global coronavirus pandemic. Register here.
Television executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.
Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r): Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX. Register here.
Since George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.
Kevin Holmes, an evening anchor and reporter at E.W. Scripps-owned KSHB Kansas City, Mo., fresh off coverage of protests there, will join Reporting on Protest: Lessons from the Front Lines, a TVNewsCheck Working Lunch webinar on June 30 at 1 p.m. ET. The killing of George Floyd galvanized protests against racial injustice across the U.S. […]