TVN FOCUS ON ADVERTISING

Spot TV’s Attribution Improves, But Not At Digital Speed

Executives from NBC Spot On, Disney Advertising Sales, Publicis and Alphonso said attribution is getting better for both national and local spot TV with sectors like retails QSRs, auto, travel and beauty adopting it. The caveats: It’s still not as fast or scalable as digital, and new legislation may slow it down further.

TVN WEBINARS

Broadcasters Tackle Election Challenge With Tech

Executives from Fox News and Graham Media say they’ll rely heavily on IP contribution, cloud editing systems and other remote production tools in their coverage of the 2020 election, and they’re also ready to settle in for the long haul if final results aren’t confirmed for days, if not weeks, after Nov. 3.

TVN WORKING LUNCH WEBINAR

Technologists To Tackle The Changing World Of Event Production

Leading technologists from Fox Sports, Colorado Studios, Sinclair Broadcast Group and LiveU will discuss what they’ve learned producing events during the global coronavirus pandemic, and how months of increased remote production are accelerating long term industry trends. Pictured, clockwise from left: Janel Fleming, LiveU director, sports sales; Brad Cheney, VP field operations and engineering, Fox Sports; Don Roberts, VP sports engineering and production systems, Sinclair Broadcast Group; Glen Dickson, contributing editor, TVNewsCheck and the webinar’s moderator; and Phil Garvin, president, Colorado Studios. To join the webinar, please register here. 

TVN Webinar: Technology And Election Season Storytelling

Leaders of television’s news and technology community will talk about how technology can facilitate coverage of the 2020 election season during a TVNewsCheck Working Lunch Webinar set for Thursday, Sept. 17 at 1 p.m. ET. Speakers are (top, l-r): Alan Komissaroff, SVP news and politics, Fox News Channel; Tony Plosz, SVP and CTO, Graham Media Group; Bogdan Frusina, founder, Dejero and (below, right: Stephane Guez, founder and CTO, Dalet Digital Media Systems; and, left, Glen Dickson, contributing editor of TVNewsCheck, who is moderating the event. Register here.

TVN FOCUS ON TECHNOLOGY

TVN Focus On Technology | Shifting, Not Lifting, News Workflow To The Cloud

TV stations and networks are learning that to take full advantage of the cloud, they need to overhaul the way they produce news rather than try to replicate hardware-based workflows on a cloud platform.

Better Recruitment And Retention Efforts Are Key To Improved Diversity

A TVNewsCheck webinar, “Report Card on Race: A Media Industry Reckoning,” found the television news industry still has a long way to go with its diversity and inclusion efforts, but there’s a genuine and sustained momentum underway for change.

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Stations Hungry For Better Ad Solutions

Per-performance deals are in broadcasters’ sightlines, but Nielsen measurement woes are one of the problems gumming up the works, a TVNewsCheck webinar found.

WORKING LUNCH WEBINAR

Technologists To Consider The Cloud And The Future Of News Workflow

Engineering executives at WarnerMedia, ABC News, NBCU’s KXAS-KXTX Dallas, Ross Video and TVU Networks will talk about how cloud technology is likely to expand its role in news workflow during a TVNewsCheck webinar on Aug. 20. TVNewsCheck Contributing Editor Glen Dickson will moderate the conversation, which has been inspired by widespread remote production necessitated by the global coronavirus pandemic. Register here.

TVN WORKING LUNCH WEBINAR

TVN To Host Report Card On Race Webinar

Television executives from E.W. Scripps, Tegna and the NAB will assess what progress the industry is making toward diversity and inclusion among its ranks and in front of its news cameras in an Aug. 13 TVNewsCheck Working Lunch webinar. Register here.

WORKING LUNCH WEBINAR

TVN To Present Second Webinar On Optimizing Spot TV In A Tough Year

Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r):  Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX.  Register here.

MARKET SHARE

Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar

Since George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.

KSHB Anchor Holmes Joins TVN’s Reporting On Protest Webinar

Kevin Holmes, an evening anchor and reporter at E.W. Scripps-owned KSHB  Kansas City, Mo., fresh off coverage of protests there, will join Reporting on Protest: Lessons from the Front Lines, a TVNewsCheck Working Lunch webinar on June 30 at 1 p.m. ET. The killing of George Floyd galvanized protests against racial injustice across the U.S. […]