TVNEWSCHECK ANNUAL FORECAST

2012 Spot TV: Total Up 10.2%, Core Up 2.7%

According to broadcasters, reps and analysts surveyed by TVNewsCheck, the revenue driver at TV stations next year will be political ad money, but no one expects a repetition of the huge increases stations enjoyed in 2010. Another positive sign is that auto spending is picking up again following the earthquake-tsunami double whammy that hit Japanese automakers in March. A still struggling economy is said to account for the core forecast in the low single digits.