TVN FOCUS ON ADVERTISING
Cautious Ad Spenders Open Their Wallets For March Madness
March Madness is expected to rake in more than $1 billion for TV partners CBS and Warner Bros. Discovery as it plays out from March 14 until the winning team is crowned on April 3. “March Madness gives advertisers audience levels they cannot find anywhere else,” says one buyer.
The CW and its ad-supported cable sibling on the WarnerMedia side, TBS and TNT, have teamed up to give two tentpole new series an extra promotional boost with a one-episode cross-network rebroadcasts.
