A new SocialGuide study shows TV viewers send the majority of their tweets during program time rather than during commercial time. The study also found that the share of tweets sent during commercial time was driven across genres by the share of commercial time within a program’s airtime. In sports, for example, commercials ran during 24% of airtime, and 25% of tweets were sent during commercial time.
Real-time content isn’t dead. It’s just thriving in platforms other than search engines. Mass Relevance and Crimson Hexagon introduced separate partnerships to help marketers curate and publish Twitter content on television, along with Web sites, mobile and large-screen displays.
NEW YORK (AP) — Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquized about the brand of jeans that accentuates the famous Kardashian derriere. “Want to know how Old Navy makes your […]